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Persona Pro’s Expanding Influence in Personalized Nutrition

Introduction
Persona Pro, the practitioner arm of Persona™ Nutrition, once recognized as Vitamin Packs Pro™, recently announced a significant expansion in its services. Now allied with over 400 healthcare professionals nationally, Persona Pro is capitalizing on a transformative shift in the healthcare landscape. This shift emphasizes preventive care, weight management, and holistic health alongside traditional medical approaches.

The Importance of Nutritional Health

In the United States, diet-related health issues such as heart disease, diabetes, and obesity have become critical concerns, accounting for the majority of preventable deaths. Recent statistics indicate that these conditions not only affect health but also contribute to skyrocketing medical expenses—treatment costs are anticipated to leap from $400 billion annually to a staggering $1.3 trillion over the next twenty-five years.

Jason Brown, CEO and co-founder of Persona Nutrition, emphasizes the company's mission: to mitigate healthcare costs by helping individuals avoid diet-related diseases, which are often prevalent and financially burdensome. By empowering healthcare practitioners with the tools to provide reliable nutritional advice, Persona Pro is poised to improve health outcomes and simplify patient care.

Understanding Patient Needs with Real-Time Data

The year 2025 has showcased notable trends in patient health priorities through Persona's platform. The most sought-after supplements included multivitamins, vitamin D3, probiotics, cordyceps, and appetite management aids. Additionally, specific protocols such as the Energy Support, Foundational Formula, and Healthy Weight Support have gained prominence, highlighting the increasing demand for personalized health solutions among practitioners.

Brandi Cole, Integrative Pharmacist and VP of Science and Nutrition, remarks on the critical focus on weight management and metabolic health. In an age where new GLP-1 medications are reshaping weight discussions, the necessity for credible supplementation tools has never been greater. Personas Pro not only offers these resources but also ensures that healthcare providers can recommend them confidently.

Seamless Integration for Healthcare Professionals

The diverse range of healthcare professionals collaborating with Persona Pro—including medical doctors, chiropractors, psychotherapists, and naturopaths—benefit significantly from the platform. Persona Pro's system is designed for easy integration within various healthcare practices, also acting as a new revenue stream. This intuitive platform enables providers to craft personalized supplement plans while safeguarding against potential drug-nutrient interactions using a comprehensive database that cross-references thousands of prescription medications.

Cole points out that one of the most appreciated features of Persona Pro is its capability to flag possible drug-nutrient interactions in real time, reassuring providers as they recommend supplements. The dynamic nature of Persona’s offerings is further guided by feedback from its growing network of doctors, continuously tailoring services to reflect emerging science and patient requirements.

The Evolution of Persona Pro

Launched in 2018 under the guidance of longevity expert Dr. Michael Roizen, M.D., Persona Pro has undergone considerable advancements, particularly since the founders reacquired the brand in 2024. With cutting-edge technology and a powerful algorithm capable of producing over five trillion combinations, the platform now customizes daily vitamin packs to align with each patient's specific nutritional needs, health goals, and prescriptions.

For those interested in becoming a referring physician and exploring further offerings, detailed information can be found at www.personanutritionpro.com.

About Persona Nutrition

Beginning its journey as Vitamin Packs in 1999, Persona™ Nutrition has evolved dramatically. After rebranding in 2017, it made history as the first personalized nutrition subscription company, earning investments from top companies such as L Catterton and Emil Capital Partners. Acquired by Nestlé Health Science in 2019, Persona returned to its original founders in 2024, re-focusing on delivering innovative and agile personalized nutrition solutions. With a commitment to quality and safety as a Council for Responsible Nutrition (CRN) member, Persona actively supports Vitamin Angels®, ensuring that at-risk children receive essential vitamins with each order.

For more information on Persona Nutrition, visit www.personanutrition.com.