#Japan #Tokyo #PUMA #SHOWTIME PACK #FUTURE 9 ULTIMATE

PUMA 'SHOWTIME PACK' Campaign Launch

On May 21, 2026, at 16:00, PUMA Japan Co., Ltd. will kick off its much-anticipated "SHOWTIME PACK" campaign, aligning with the commencement of an international football tournament. This campaign features prominent PUMA athletes, including Ritsu Doan, Junya Ito, and Wataru Endo, who embody determination and ambition as they prepare for one of the most prestigious events in sports.

Stunning Visuals for a Major Challenge

The campaign’s visuals employ striking lighting techniques to convey the players’ readiness and resolve to compete on the world’s largest stage. With each image capturing the essence of their journeys, the visuals serve not only as marketing but as motivation for fans and aspiring footballers alike.

Exclusive In-Store Events and Player Cards

In addition to online promotions, customers visiting PUMA stores and engaging on social media will find captivating content that outlines each footballer’s aspirations as they prepare for their moment of “SHOWTIME.” Notably, PUMA stores will feature special decor tailored to the campaign, enhancing the shopping experience. Purchasers of SHOWTIME PACK products, or other PUMA items above 10,000 JPY (including tax), will receive a collectible player card showcasing one of PUMA’s signed athletes. These cards will be delivered at random from a pool of ten athletes, creating a sense of surprise and excitement among fans.

Introducing the SHOWTIME PACK Football Boots

Accompanying the campaign launch is the release of a daring collection of football cleats known as the "SHOWTIME PACK." This line includes the innovative FUTURE 9 ULTIMATE, ULTRA 6 ULTIMATE, and KING 20 ULTIMATE models. Each design features bold asymmetrical color combinations, inspired by PUMA's iconic 2014 TRICKS PACK, cementing the collection's unique identity. The neon pink, blue, and yellow accents are not just visually striking but are intended to evoke emotion and inspire players to perform with passion.

Personal Insights from the Athletes

Ritsu Doan shares his philosophy: "What I mean by ‘SHOW’ is to be the best team, looking stylish while achieving that goal. If I don’t come out on top, I don’t feel I’ve fulfilled that ‘SHOW’ I'm aiming for. Success is about being first."

Junya Ito emphasizes his role: "I consider my ability to deliver great crosses as my signature, so I want to create plenty of chances for our team. I aim to showcase my authentic style during the tournament."

Special Promotions and Raffle Events

From May 28, 2026, to July 30, 2026, consumers buying SHOWTIME PACK items, or any other PUMA products worth 10,000 JPY or more, will receive a player card. PUMA's official online store will also conduct a raffle offering prizes, including signed apparel by PUMA athletes, ensuring fans can partake fully in the promotional event.

Purchase Locations

The SHOWTIME PACK can be found at various PUMA stores such as Tokyo Harajuku, Osaka, Odaiba, Kyoto, and Sapporo Factory, alongside the official PUMA online store. Note that some items may vary by location and specifics regarding availability and release dates may change.

Product Highlights

• - FUTURE 9 ULTIMATE: Featuring a FUZIONFIT upper for unrivaled comfort and a dynamic playing experience.
• - ULTRA 6 ULTIMATE: This model boasts a lightweight design, offering superior ball control even at high speeds.
• - KING 20 ULTIMATE: Known for its soft TOTALTOUCH+ upper, this cleat ensures precision and comfort during play.

The SHOWTIME PACK is more than just merchandise; it's an invitation to fans worldwide to connect with their favorite athletes and be part of their exhilarating journey in football.