Nestlé and NBA Form Long-Term Global Marketing Partnership

Nestlé and NBA's Exciting New Partnership

Nestlé, the renowned global food and beverage leader, has officially announced a long-term marketing partnership with the National Basketball Association (NBA). This collaboration, which features popular brands like Milo, Nescau, and Nesquik as the official partners of the NBA, is poised to make a significant impact across 21 markets on four continents. This agreement not only marks the largest international collaboration for Nestlé to date but also aims to inspire young fans to participate in basketball worldwide.

Set to launch on January 1, 2027, this exciting partnership is part of Nestlé's strategy to streamline its marketing platforms globally while maintaining local relevance. The partnership's primary focus is on engaging youth in sports, allowing children and their families to connect with basketball. As part of this initiative, Nestlé will integrate its brands into various selected NBA youth basketball development programs such as the Jr. NBA/Jr. WNBA, NBA Basketball School, and the Her Time To Play initiative.

"For decades, our brands have recognized the power of sports to bring out the best in people," said Liberato Milo, Senior Vice President and Head of Nestlé's Confectionery and Snacks Business Unit. With the NBA, we plan to utilize the excitement of basketball to reach consumers widely, create locally relevant experiences, and inspire more families to become active and enjoy the game."

The marketing alliance will also encompass retail programs and fan experiences, including NBA-themed promotions on product packaging and opportunities for consumers to win game tickets, merchandise, and other prizes. "Nestlé is one of the most recognized brands worldwide and has a long-standing connection with consumers globally," remarked Julie Morris, Senior Vice President of Business Development and Media at the NBA. "We look forward to leveraging Nestlé's extensive reach and local presence to engage fans in innovative ways and support the continuous growth of basketball globally."

The new partnership will launch simultaneously across various regions, including Australia, Brazil, Canada, France, Germany, Italy, Mexico, the United States, and Vietnam, with the Philippines expected to join in October 2027. The ongoing collaboration is set to drive greater grassroots engagement in basketball, building a lasting impact on youth sports development.

In conclusion, this partnership between Nestlé and the NBA represents an exciting new chapter for both entities. By combining the global reach and trusted reputation of Nestlé's iconic products with the NBA's influence and passion for basketball, this collaboration aims to inspire a new generation of athletes and basketball enthusiasts everywhere.

For more information or media inquiries, please contact:
Nestlé: Chiara Valsangiacomo, +41 21 924 2200, [email protected]
NBA: Sam Postlethwaite, +44 7468 711407, [email protected]