Nestlé and NBA Announce Exciting Long-Term Global Marketing Partnership
In a groundbreaking development, Nestlé and the National Basketball Association (NBA) announced today a new, long-term international marketing partnership that will elevate the profiles of both brands. Starting January 1, 2027, Milo, Nescau, and Nesquik will officially partner with the NBA, marking Nestlé’s largest global brand collaboration to date.
The partnership spans 21 markets across four continents and aims to engage basketball fans worldwide while encouraging youth participation in the sport. This collaborative effort is set to create innovative opportunities for young athletes and families, enhancing their connection to basketball. Events will be organized through select NBA youth basketball development programs and platforms, including popular initiatives like the Jr. NBA, NBA Basketball School, and various NBA Global Games and initiatives.
"For years, our brands have believed in the power of sports to bring out the best in people," commented Liberato Milo, Senior Vice President at Nestlé. "Through this partnership with the NBA, we harness the energy and engagement that sports provide, inspiring youth and families to be active and enjoy basketball. From sports programs with Milo and Nescau to partnerships with athletes featuring Nesquik, we see firsthand how sports energize and empower individuals."
Additionally, consumer engagement will be amplified through NBA-themed packaging promotions, retail programs, and opportunities for fans to win NBA tickets and products, further enriching the spectator experience both in-stadium and at home.
"Nestlé is one of the most recognized brands globally, with a lasting connection to consumers," stated Julie Morris, Senior Vice President of NBA Commercial Development and Media. "We look forward to leveraging Nestlé’s broad reach and local presence to connect with fans in new and exciting ways and to support the continuous growth of basketball around the world."
This partnership will initially target markets including Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States, and Vietnam, with the Philippines joining in October 2027. The collaboration solidifies the objective of both organizations to drive engagement and participation in youth sports while aligning with their broader visions for community health and wellness.
As this partnership unfolds, expectations are high for the innovative programs and activities that will emerge, fostering a new generation of basketball players and fans. From community events to competitive league engagements, the synergy between Nestlé and the NBA aims to inspire and excite, creating meaningful experiences that resonate with fans across the globe. With such a significant marketing endeavor ahead, it will surely play a pivotal role in promoting a shared love for basketball as well as healthy lifestyles for youth everywhere.
The partnership spans 21 markets across four continents and aims to engage basketball fans worldwide while encouraging youth participation in the sport. This collaborative effort is set to create innovative opportunities for young athletes and families, enhancing their connection to basketball. Events will be organized through select NBA youth basketball development programs and platforms, including popular initiatives like the Jr. NBA, NBA Basketball School, and various NBA Global Games and initiatives.
"For years, our brands have believed in the power of sports to bring out the best in people," commented Liberato Milo, Senior Vice President at Nestlé. "Through this partnership with the NBA, we harness the energy and engagement that sports provide, inspiring youth and families to be active and enjoy basketball. From sports programs with Milo and Nescau to partnerships with athletes featuring Nesquik, we see firsthand how sports energize and empower individuals."
Additionally, consumer engagement will be amplified through NBA-themed packaging promotions, retail programs, and opportunities for fans to win NBA tickets and products, further enriching the spectator experience both in-stadium and at home.
"Nestlé is one of the most recognized brands globally, with a lasting connection to consumers," stated Julie Morris, Senior Vice President of NBA Commercial Development and Media. "We look forward to leveraging Nestlé’s broad reach and local presence to connect with fans in new and exciting ways and to support the continuous growth of basketball around the world."
This partnership will initially target markets including Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States, and Vietnam, with the Philippines joining in October 2027. The collaboration solidifies the objective of both organizations to drive engagement and participation in youth sports while aligning with their broader visions for community health and wellness.
As this partnership unfolds, expectations are high for the innovative programs and activities that will emerge, fostering a new generation of basketball players and fans. From community events to competitive league engagements, the synergy between Nestlé and the NBA aims to inspire and excite, creating meaningful experiences that resonate with fans across the globe. With such a significant marketing endeavor ahead, it will surely play a pivotal role in promoting a shared love for basketball as well as healthy lifestyles for youth everywhere.
Topics Sports）
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