Choose Monster Unveils New BtoB Bento Ordering Service
In April 2025, Choose Monster, a digital transformation support company based in Fukuoka, launched a dedicated BtoB mobile ordering platform named 'Order-kun' for bento delivery businesses. This initiative stems from consultations with various corporate bento providers that began in early 2025, addressing genuine operational challenges in the sector.
The new service draws on the company's extensive experience, having implemented the 'Order-kun' mobile ordering system in over 500 food service establishments. It aims to alleviate common pain points faced by BtoB businesses, such as high commission fees and complex ordering processes.
Addressing Critical Challenges in the BtoB Bento Industry
Numerous voices from corporate bento companies have highlighted the urgent challenges they face:
- - High commissions from portal sites making profit margins unsustainable.
- - Staff time heavily consumed by managing orders through phone, fax, and email.
- - Inability to accumulate customer data, complicating reorder and management processes.
To solve these issues, Choose Monster developed the 'Order-kun' BtoB plan, crafted as a practical digital transformation solution for the bento ordering process.
Features of the 'Order-kun' BtoB Plan
- - Zero Commission Self-Order Pathway: Build a direct ordering channel with a flat monthly fee.
- - Integrated Invoice Management: Unify invoicing and payment tracking for corporate clients.
- - Automated Customer Membership Creation: Encourage repeat orders by easily enrolling customers.
- - Flexible Delivery Options: Adapt delivery fees and order deadlines for each recipient dynamically.
- - Standard CRM Features: Implement customer ranking, points, and coupon distribution.
- - Compatibility with Related Tools: Seamlessly connect with systems like SmartRegi and Board for invoice management.
These functionalities enable businesses with smaller teams to maintain a steady order and delivery process, automating daily tasks and enhancing revenue as well as customer retention rates.
Enhancing Productivity Through the 'Order-kun' BtoB Platform
Usage Workflow (Example):
1. Generate unique QR codes for each client.
2. Clients order effortlessly through their smartphones with invoice payment options.
3. Access the management dashboard for customer-specific order histories and analytics.
Menu updates and notifications can also be managed collectively via the LINE mini-application, streamlining communication further with features such as credit card pre-payment and invoice flexibility.
About 'Order-kun'
The 'Order-kun' service is an innovation developed by Choose Monster, specifically tailored for BtoB mobile orders. Based on insights and data gathered from over 500 installations within the BtoC 'Order-kun' framework, the 'Order-kun' specialized BtoB system now serves bento delivery businesses efficiently.
The aim is to move away from dependence on portal sites while providing an integrated solution for orders, customer relationship management, and invoice management. This new ordering infrastructure facilitates profit margins and operational efficiency while focusing on honing the bonding of their clientele for repeat purchases.
About Choose Monster
Choose Monster is committed to enabling digital transformation across all food service businesses, aspiring to enhance operational productivity and customer satisfaction. Founded in August 2019 by Junpei Akano, the company continues to strive towards a future where food service operations are not only efficient but also more engaging and enjoyable for both businesses and their customers.
To find out more about the 'Order-kun' service, visit
Official Service Page. For inquiries, reach out at
Contact Us.
Company Overview
- - Company Name: Choose Monster Co., Ltd.
- - CEO: Junpei Akano
- - Founded: August 2019
- - Location: 810-0041 Fukuoka, Fukuoka City, Chuo Ward, Daimyo 2-6-11, Fukuoka Growth Next
- - Business Focus: Development and sales of LINE mini-apps, customized system development, operational support for LINE official accounts, MEO strategy.
- - Website: Choose Monster
About LINE Mini-Apps
The LINE mini-app platform allows businesses to offer services directly through LINE without requiring additional downloads or registrations, facilitating various services while ensuring efficient customer engagement through its official accounts. The integration of LINE mini-apps with customer data enhances promotional activities for a more effective sales strategy.