Crown Royal Unveils a Flavorful Campaign Celebrating Southern Charm with Tanner Adell and Miguel Harichi
This summer, Crown Royal is excited to launch its new content series, bringing to life its acclaimed flavored whisky lineup, including the popular Crown Royal Regal Apple, Crown Royal Peach, and its latest sensation, Crown Royal Blackberry. This initiative embodies a fusion of country charm and Y2K nostalgia, designed to captivate fans and whisky enthusiasts alike.
In a partnership with country pop sensation Tanner Adell and beloved television personality Miguel Harichi, the campaign introduces the whimsical Crown Royal Pancake Palace. Imagine vibrant apron-clad cowboy chefs whipping up pancake stacks drenched in syrup, accompanied by innovative whisky cocktails bursting with rich, fruity flavors. It's a delightful nod to both the hearty traditions of country cooking and the playful aesthetics of the early 2000s.
"Good vibes and great cocktails are two of my favorite things, so partnering with Crown Royal for the Pancake Palace was a natural choice," said Harichi. "Swapping villa living for a cowboy hat, even for just one evening, is a unique experience that I couldn't resist!"
The Crown Royal Pancake Palace is set to become the hotspot of the summer, showcasing a unique pop-up experience where invited guests aged 21 and over can immerse themselves in the rustic, playful atmosphere that Crown Royal is known for. Guests will have the opportunity to see Tanner Adell perform live, all while enjoying syrup-soaked pancakes and cocktails showcasing the brand's exciting flavored whisky options.
Adell expressed her excitement about the collaboration, stating, "Working with Crown Royal has been an incredible journey! From my signature drink, The Crown Royal Buckle Bunny, to wearing a custom tracksuit created in collaboration with Juicy Couture inspired by pop-country aesthetics, this is a notable chapter in my career."
Moreover, this launch serves as the initial phase of an exciting partnership between Crown Royal and the LA-born lifestyle brand Juicy Couture. As part of the event, Tanner will don a stunning custom tracksuit that artfully combines a corset design adorned with rhinestones, providing a fashionable take on classic country style. Additionally, they will unveil a co-branded unisex tank top featuring rhinestone embellishments, which will be available for purchase during the event and online.
Aligning with their commitment to social responsibility, Crown Royal will be donating a portion of the proceeds from the limited-edition tank tops to Women In Music, a nonprofit organization dedicated to promoting equality and opportunities for women in the music industry. This initiative illustrates Crown Royal's ongoing dedication to uplifting women in the arts while enriching the experience of their brand enthusiasts.
Hadley Schafer, Vice President of Crown Royal, emphasized, "This summer is all about celebrating flavor and community at the Crown Royal Pancake Palace. With Tanner and Miguel bringing their unique energy, we’re creating a summer filled with music, flavor, and most importantly, philanthropy!"
For those 21 and older eager to stay informed about all things Crown Royal, a subscription to their newsletter is available online.
As part of their exciting summer lineup, Crown Royal proudly serves as the presenting partner for Tanner Adell’s Giddy Up, Gorgeous Tour. This tour will traverse seven cities nationwide, including key destinations like Nashville, Atlanta, and Houston. This collaboration with Adell marks the second consecutive year working together, following their successful joint efforts during her breakout season in 2024.
Crown Royal reinforces its message: generosity is not merely about what one possesses but what one contributes to the community. Reminding fans to always drink responsibly, Crown Royal is committed to ensuring that every sip is enjoyed in moderation.
For more information, visit www.crownroyal.com, and stay updated with their social media channels to witness this innovative summer experience as it unfolds.
In a partnership with country pop sensation Tanner Adell and beloved television personality Miguel Harichi, the campaign introduces the whimsical Crown Royal Pancake Palace. Imagine vibrant apron-clad cowboy chefs whipping up pancake stacks drenched in syrup, accompanied by innovative whisky cocktails bursting with rich, fruity flavors. It's a delightful nod to both the hearty traditions of country cooking and the playful aesthetics of the early 2000s.
"Good vibes and great cocktails are two of my favorite things, so partnering with Crown Royal for the Pancake Palace was a natural choice," said Harichi. "Swapping villa living for a cowboy hat, even for just one evening, is a unique experience that I couldn't resist!"
The Crown Royal Pancake Palace is set to become the hotspot of the summer, showcasing a unique pop-up experience where invited guests aged 21 and over can immerse themselves in the rustic, playful atmosphere that Crown Royal is known for. Guests will have the opportunity to see Tanner Adell perform live, all while enjoying syrup-soaked pancakes and cocktails showcasing the brand's exciting flavored whisky options.
Adell expressed her excitement about the collaboration, stating, "Working with Crown Royal has been an incredible journey! From my signature drink, The Crown Royal Buckle Bunny, to wearing a custom tracksuit created in collaboration with Juicy Couture inspired by pop-country aesthetics, this is a notable chapter in my career."
Moreover, this launch serves as the initial phase of an exciting partnership between Crown Royal and the LA-born lifestyle brand Juicy Couture. As part of the event, Tanner will don a stunning custom tracksuit that artfully combines a corset design adorned with rhinestones, providing a fashionable take on classic country style. Additionally, they will unveil a co-branded unisex tank top featuring rhinestone embellishments, which will be available for purchase during the event and online.
Aligning with their commitment to social responsibility, Crown Royal will be donating a portion of the proceeds from the limited-edition tank tops to Women In Music, a nonprofit organization dedicated to promoting equality and opportunities for women in the music industry. This initiative illustrates Crown Royal's ongoing dedication to uplifting women in the arts while enriching the experience of their brand enthusiasts.
Hadley Schafer, Vice President of Crown Royal, emphasized, "This summer is all about celebrating flavor and community at the Crown Royal Pancake Palace. With Tanner and Miguel bringing their unique energy, we’re creating a summer filled with music, flavor, and most importantly, philanthropy!"
For those 21 and older eager to stay informed about all things Crown Royal, a subscription to their newsletter is available online.
As part of their exciting summer lineup, Crown Royal proudly serves as the presenting partner for Tanner Adell’s Giddy Up, Gorgeous Tour. This tour will traverse seven cities nationwide, including key destinations like Nashville, Atlanta, and Houston. This collaboration with Adell marks the second consecutive year working together, following their successful joint efforts during her breakout season in 2024.
Crown Royal reinforces its message: generosity is not merely about what one possesses but what one contributes to the community. Reminding fans to always drink responsibly, Crown Royal is committed to ensuring that every sip is enjoyed in moderation.
For more information, visit www.crownroyal.com, and stay updated with their social media channels to witness this innovative summer experience as it unfolds.
Topics Consumer Products & Retail）
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