#United States #Jewelry #Athens #SUSU Co #Italian Artistry

The Launch of SUSU Co.

SUSU Co., a fresh lifestyle brand founded by Susie Mobley, has officially launched, marking a convergence of Italian craftsmanship and Southern sensibilities. This new venture celebrates handmade jewelry and ceramics sourced from the finest artisans in Florence, Italy, intertwining the rich history of Italian artistry with a modern American twist.

Inspired by a Dream

Mobley's journey began during her travels, particularly during a transformative moment on the banks of the Arno River. Inspired by Italy's cultural richness and the deep-seated craftsmanship evident in its artisan products, she envisioned a brand that would embody these values. After years devoted to her family and a successful career in the nonprofit sector, Mobley made the bold decision to relocate to Florence for four months. This experience profoundly reshaped her perspective, leading her to establish SUSU Co. as a tribute to the heritage of Italian artistry and the resilience of starting anew.

A Curated Collection of Unique Crafts

SUSU Co.'s inaugural collection features an array of handcrafted items that reflect both tradition and innovation. Each piece is meticulously chosen for its artisanship and narrative, highlighting the extraordinary talents of seven master artisans from Florence:

• - Marina Calamai: Known for her whimsical jewelry, Marina integrates traditional materials with narrative symbolism, creating pieces that are not just accessories but storytelling devices.
• - Paola Staccioli: This artist's sculptural ceramics embody the magic of nature with their unique luster glazes. Staccioli's work transforms mundane objects into captivating treasures.
• - Paolo Miniati: His lost-wax bronze jewelry promotes ancient craftsmanship, merging history with contemporary design through organic forms that resonate with traditions dating back to the Etruscans.
• - ORO Zucchino: This dynamic duo leads in sustainability by blending upcycled ceramics with crafted metal elements, producing pieces that respect past traditions while aiming for a greener future.
• - ND Dolfi: Operating from their historic Montelupo atelier, the Dolfi family revives centuries-old techniques to produce bold, vibrant ceramics that enhance both functionality and aesthetics.
• - Giuliano Ricchi: His expertise in refined metalwork and enameling adds a historical depth to creations inspired by Renaissance techniques.
• - Elena Braccini: Grounded in the tradition of Florentine goldsmiths, Braccini's jewelry depicts sacred symbols, crafting modern heirlooms with meaningful narratives.

Each item in the SUSU Co. collection captures the spirit of slow beauty, emphasizing careful craftsmanship over mass production. Mobley ensures that every piece is selected with intention and offered in limited quantities, allowing for a deeper connection between the artisan and the customer.

Reflecting Southern Soul

The brand name, SUSU, draws from Mobley's childhood nickname and the Italian expression “su su,” which translates to a gentle encouragement to rise. This mirrors the ethos of Mobley’s venture—promoting personal growth and the courage to embrace new beginnings.

By launching SUSU Co., Mobley seeks not only to share beautifully crafted items but to communicate a philosophy centered around intentional living, heartfelt storytelling, and the celebration of artistry in everyday life. This brand aspires to cultivate a deeper appreciation for craftsmanship and the meaningful moments it can evoke.

Join the Experience

SUSU Co.'s collection is now available online at www.su-su.co. The brand invites you to explore the stories behind each artisan and their creations via their official Instagram account @ciao.susu.co, where followers can gain insights, styling tips, and a glimpse into the journey from Italy to Southern settings.

SUSU Co. stands as a testament to how beauty, craftsmanship, and personal narratives intertwine, forming the heart of a brand that not only sells products but also weaves rich stories through its carefully curated offerings.