Adyen Partners with JOE & THE JUICE for International Growth
In a significant partnership, Adyen, a leading global financial technology platform, has teamed up with JOE & THE JUICE to enhance and revolutionize the in-store payment experience. This collaboration is especially crucial as JOE & THE JUICE accelerates its expansion across the United States, focusing on key urban markets such as New York City.
Transforming the Payment Experience
Adyen's innovative SFO1 multimedia payment terminal merges seamless payment processing with customer marketing displays, fundamentally changing how transactions occur in stores. This next-gen terminal represents a major advancement in retail payment solutions, allowing businesses to create engaging moments during transactions, leveraging real-time customer data and feedback.
For the past decade, JOE & THE JUICE and Adyen have been synchronizing their operations to streamline payment processes, which has been particularly beneficial as JOE & THE JUICE scales into new international markets. The integration of the SFO1 terminals enables JOE & THE JUICE to combine effective payment methods with loyalty programs and brand engagement strategies at the point of sale (POS). Nicolai Schnack, Chief Technology Officer of JOE & THE JUICE, stated, "Adyen is a trusted partner. Leveraging their financial technology for our international growth was an obvious choice. The SFO1 terminal helps us adapt to various market environments while enhancing the in-store experience to align with retail contexts. It brings us closer to our customers, creating global connections with our brand."
Enhancing Customer Interaction
The SFO1 terminal not only refines the checkout process but also helps JOE & THE JUICE gather insights that drive improvements in the customer experience. By analyzing customer data, the brand can tailor its marketing strategies, ultimately fostering long-term customer loyalty in an intensely competitive food and beverage landscape.
Roelant Prins, Commercial Director at Adyen, expressed enthusiasm for differentiating customer interactions across markets: "Customer checkout interactions vary significantly between the U.S. and Europe, particularly regarding contactless payments and credit usage. We are excited to support JOE & THE JUICE in catering to local consumer preferences. The SFO1 terminal makes it easier to reward customers and obtain real-time data, exemplifying how the POS can transform into a point of connection."
Catering to Consumer Demands
The demand for personalized brand experiences continues to rise among consumers. The SFO1 terminal supports JOE & THE JUICE’s digital evolution by facilitating pre-orders through their application and incorporating personalized loyalty programs, along with marketing content directly at the checkout. The terminal's design aligns with modern consumer expectations, particularly in the U.S. and European markets, as customers increasingly seek tailored shopping experiences.
JOE & THE JUICE, a concept that blends a juice bar with a coffee shop ambiance, has established itself in over 400 locations across 18 countries since its inception in 2002. The brand is known for its craft juices, milkshakes, sandwiches, and coffee—all made from organic and natural ingredients sourced directly from producers. The unique atmosphere created by JOE & THE JUICE attracts health-conscious customers seeking a modern, urban experience. To explore more about JOE & THE JUICE, visit
www.joejuice.com.
About Adyen
Operating under the ticker symbol AMS:ADYEN, Adyen is preferred by leading businesses worldwide. It offers end-to-end payment capabilities, data-driven insights, and financial products all within one comprehensive solution, enabling companies to achieve their ambitions faster. With a global presence and partnerships with brands like Meta, Uber, and Microsoft, Adyen continues to grow alongside its current partners and welcomes new merchants moving forward.
In summary, the collaboration between Adyen and JOE & THE JUICE signifies a pivotal move towards innovating the retail payment landscape while catering to evolving consumer needs. This partnership showcases the synergy between technology and customer experience in a rapidly changing world.