#HoloLive #Yoshinoya #Shirogane Noel

A Delicious Collaboration: Yoshinoya and Shirogane Noel Join Forces!

In a delightful celebration for fans of both Yoshinoya and the popular VTuber Shirogane Noel, the renowned Japanese fast-food chain has announced an exciting collaboration. Starting from January 26 to April 30, 2024, Yoshinoya will host a special campaign, in partnership with Cover Corporation, the home of Hololive.

The campaign titled "Konnmassuru!" will take place at Yoshinoya locations across Japan and is set to bring the beloved character Shirogane Noel into the real world of Yoshinoya. With her long-standing declaration of love for gyudon (beef bowl), this collaboration is a dream come true for fans who adore the VTuber's enthusiasm for good food.

Unique Illustrations: A View into Shirogane Noel's Yoshinoya Life

One of the highlights of this collaboration is the introduction of three stunning, original illustrations featuring Shirogane Noel, each depicting her in distinctive and relatable scenarios at Yoshinoya.

1. Uniform Version: A vibrant illustration depicts Noel earnestly working part-time in a Yoshinoya uniform. It captures the charm of the character while emphasizing the joys of a job in the food industry.
2. Munching Version: In this delightful scene, we see Noel happily enjoying a hearty gyudon, embodying the pure happiness that comes from a beloved meal.
3. Selfie Version: Capturing a moment of everyday life, this illustration shows Noel taking a selfie with her freshly ordered gyudon, portraying the casual yet fulfilling experiences of food lovers.

Each artwork highlights different facets of her character, resonating with fans and making the campaign an enticing opportunity to collect them all.

Points System: Collect and Exchange for Exciting Rewards

To participate, customers visiting Yoshinoya can earn points through the official Yoshinoya app. By simply presenting a unique barcode during checkout, patrons will receive 1 point for every 500 yen spent. Points will be reflected in the app within four days after the transaction.

Customers can exchange their accrued points for exclusive rewards, encouraging repeat visits and engagement with the campaign. This allows fans ample time to build up their points and enjoy what Yoshinoya has to offer along the way. Please note that certain locations may not participate in the points system, and further details can be found on the special campaign website.

Exclusive Hololive Game Card!

As an extra treat for attendees, those showing the special screen in the Yoshinoya app during payment will receive a randomly selected "Hololive Official Card Game PR Card." There are two unique designs that feature the aforementioned illustrations, making them a perfect collectible for fans. It's a limited-time offer, so don’t miss your chance to snag one!

Yoshinoya's Commitment to Quality and Value

Established in Tokyo, Yoshinoya prides itself on serving authentic flavors and remains dedicated to providing its customers with value in every meal. Their motto,