#Public Health #Zagreb #Croatia #AI Screening #Croatia Polyclinics

Croatia's Innovative Health Initiative

In a forward-thinking approach to public health, Croatia Polyclinics has launched a pioneering initiative named Your Posture Is Your Future, responding to the alarming frequency of untreated spine conditions impacting nearly 50% of the population. This initiative seeks not only to increase awareness about spinal health but also employs AI technology to encourage proactive preventive care amongst the population.

Dr. Tatjana Kujundžić, the head of Croatia Polyclinics, points out that many Croatians are unaware they face serious spine issues due to a lack of professional consultation, which has created a so-called silent pandemic affecting the country's overall well-being. The campaign aims to disrupt this cycle of inaction by integrating health awareness directly into the daily lives of citizens.

The Transformation of Bus Stops

The initiative's implementation is remarkably innovative. Croatia Polyclinics has transformed conventional bus stops into interactive health screening locations. Digital billboards equipped with computer vision technology and AI software allow passers-by to receive instantaneous posture evaluations. By analyzing posture through eight crucial points over the neck and spine, the system identifies potential alignments and highlights any concerns to individuals immediately.

A New Era of Proactive Health Engagement

The response to this initiative has been overwhelmingly positive. The campaign has successfully reached an impressive 78% of the Croatian populace, with over 100,000 individuals taking advantage of free posture screenings. Notably, these screenings have resulted in a remarkable 46% rise in the number of spinal check-ups conducted by specialists across the country.

Research indicates that the interactive nature of this health campaign has led to almost immediate behavioral changes. During their posture evaluations, an impressive 97% of participants corrected their posture instinctively, marking the first step toward a long-lasting modification in habits. This type of immediate feedback has created a more dynamic interaction with health messaging that traditional advertising methods simply could not achieve.

Redefining Advertising's Role

Davor Bruketa, the creative director who spearheaded the campaign, emphasizes the transformative potential of this model—advertising now possesses the capacity to protect people's health. By shifting from merely conveying messages to actively participating in health care delivery, this new strategy could be the future of public health campaigns.

Comprehensive Health Services Available

Croatia Polyclinics, renowned for its extensive healthcare services, operates nine polyclinics that provide a wide array of medical services across 22 specialties. With more than 100 different types of specialized examinations on offer and 700 diagnostic procedures available, the organization is positioned to make significant contributions to Croatia's health landscape.

Conclusion

Through innovative initiatives like Your Posture Is Your Future, Croatia Polyclinics is not just addressing an emerging health crisis but is actively transforming the infrastructure of public health awareness across the nation. This proactive approach serves as a blueprint for combining technology and public health to create lasting positive effects in communities. As the campaign progresses, it could potentially inspire similar efforts around the globe, bridging the gap between advertising and health promotion in influential and effective ways.

For more information and to view cases related to this initiative, visit the Croatia Polyclinics YouTube channel.