Three New Railway Companies Join JR Central Market for Unique Merchandise

JR Central Market Expands with New Railway Offerings

Japan's JR Central Market has taken a significant step in expanding its online platform by welcoming three new railway services: Sagano Railway, Toyama Railway, and Tono Railway. This initiative marks a vibrant addition to the existing lineup of attractions on the e-commerce site, known for featuring unique and original products from various transportation services.

1. Introduction to the New Companies and Their Offerings

Sagano Railway

Sagano Railway operates scenic trains in the picturesque Arashiyama area of Kyoto, and it is part of the JR West group. This marks the first time that a JR West group company appears in JR Central Market. The company runs a 7.3 km route through the breathtaking Hozu River valley, allowing passengers to take in stunning views throughout the four seasons. Travelers, both locals and tourists, flock to this railway to enjoy its natural beauty. As part of their new offering, Sagano Railway will auction off used railway artifacts that played vital roles in their operations, with the bidding opening until September 7, 2026.
- Shop Name: Sagano Railway
- Main Products:
- Auction Item: Used locomotive side plates starting at ¥1,750
- Auction Item: Conductor bags starting at ¥3,500
- Shop Page URL: Sagano Railway Shop

Toyama Railway

Toyama Railway provides an extensive transportation network, comprising rail, tram, and bus services within Toyama Prefecture. This company connects urban centers in Toyama with attractions such as the Tateyama Kurobe Alpine Route and the famous Unazuki Onsen, crucial for both daily commuters and tourists. Their unique train rolling stocks and scenic trains have gained popularity in the region. The latest addition to their offerings includes exclusive merchandise featuring the characteristics that make Toyama Railway stand out.
- Shop Name: Toyama Railway
- Main Products:
- Clear files featuring all train models for ¥300
- Portlam Choro-Q toy (green) for ¥600
- Shop Page URL: Toyama Railway Shop

Tono Railway

Tono Railway specializes in routes around the Tono region in Gifu Prefecture, delivering bus services, express bus routes, and charter transportation, all while being a part of the Meitetsu group. This marks the first appearance of a non-JR Central bus company in JR Central Market. Tono Railway serves various cities, connecting local residents and providing express services to major hubs like Nagoya and Tokyo. With roots dating back to its establishment in 1944, Tono Railway sells distinctive merchandise connected to its rich history.
- Shop Name: Tono Railway
- Main Products:
- Bus-shaped pencil case (two types: charter bus and regular bus) for ¥1,500 each
- The Bus Collection commemorating Tono Railway’s 80th anniversary, three-piece set, priced at ¥7,590
- Shop Page URL: Tono Railway Shop