#United States #Planet Fitness #Hampton, NH #Boys & Girls Clubs #Judgement Free Generation

Planet Fitness Launches Annual Fundraising Campaign

Planet Fitness, recognized as one of the largest fitness center chains in the world, has kicked off its highly anticipated annual October fundraising campaign. This initiative specifically aims to support the Boys & Girls Clubs of America and promote the core values of kindness, belonging, and well-being. Notably, this effort coincides with National Bullying Prevention Month, enhancing its relevance and urgency.

The Impact of the Fundraiser

Since the inception of its Judgement Free Generation® initiative in 2016, Planet Fitness has successfully raised over $12 million to date. This impressive amount demonstrates the brand’s commitment to youth development and creating inclusive environments. The funds generated this October will directly benefit the Boys & Girls Clubs, with members encouraged to donate both in-club and online at PFGives.com.

To further amplify the message, this year’s campaign will highlight the recipients of the 2026 Judgement Free Generation® Scholarships, showcasing high school seniors who have exemplified kindness and inclusivity within their communities. McCall Gosselin, the Chief Corporate Affairs Officer at Planet Fitness, emphasized the brand's mission: "Creating safe, welcoming spaces where everyone feels like they belong is at the core of who we are at Planet Fitness."

Partnership with Boys & Girls Clubs of America

Planet Fitness has proudly partnered with the Boys & Girls Clubs of America for over a decade, a collaboration that has significantly impacted thousands of kids and teens across the nation. Jim Clark, the President and CEO of the Boys & Girls Clubs of America, remarked on this partnership, stating, "For more than a decade, Planet Fitness has helped Club kids and teens build confidence, strengthen their well-being, and feel a sense of belonging."

With over 5,500 clubs and a community outreach that serves more than four million young people, the Boys & Girls Clubs offer numerous programs aimed at promoting academic success and healthy lifestyles. Planet Fitness’s financial contributions have enabled the establishment of over 50 mini Judgement Free Zones® across various Boys & Girls Clubs, creating safe spaces for children to engage and grow.

Opportunities to Contribute

Throughout the month of October, Planet Fitness offers multiple avenues for both members and guests to contribute to this vital cause. Donations can be made directly at local club front desks, through in-club donation kiosks, or online at the Planet Fitness donation page. The company guarantees that 100% of the funds raised will support the Boys & Girls Clubs, enhancing youth programs and promoting pro-kindness initiatives.

Gosselin continued to express her pride in the initiative, noting, "This campaign serves as a powerful reminder of what can happen when a community comes together, united by a shared commitment to support the next generation."

A Call to Action

As Planet Fitness embarks on this important mission, they invite everyone to join in their efforts. By collaborating with their community and utilizing their gyms as platforms for positive change, Planet Fitness aims to leave a lasting impact on the lives of countless young individuals.

To learn more about the Judgement Free Generation® or to make a donation, please visit planetfitness.com/JFG. Together, we can foster an environment that encourages kindness and belonging, helping shape the future for our youth.