#United States #Leander #Floral Education #Texas Florists #Marisa Guerrero

Texas State Florists' Association Welcomes New Leadership

The Texas State Florists' Association (TSFA) has made an exciting announcement regarding its upcoming leadership for the 2026-2027 fiscal year, as it embraces the future of the floral industry with renewed vigor. This state-level organization, which has been a pillar of support and advocacy for floral professionals since its inception in 1914, is set to continue its mission to empower and educate members of the industry.

Overview of the New Board

On September 1, 2026, TSFA confirmed the election results for its Board of Directors, which are composed of seasoned professionals with extensive experience in floral retail, wholesale, and education. At the helm of this new board is Marisa Guerrero, who will serve as the President for the second consecutive year. Guerrero, known for her innovative vision and leadership in the floral community, aims to adapt the association's strategies to meet the evolving needs of its members.

“The strength of TSFA lies in its commitment to creating opportunities for growth in all sectors of the floral industry,” Guerrero stated. “Our members are driving the future of the floral profession through their engagement and commitment to education.”

Joining Guerrero on the executive committee are:

• - Tom Wolfe, Jr.: First Vice President
• - Amy Neugebauer: Second Vice President
• - Ed Fimbel: Immediate Past President

Alongside these leaders are several returning members who bring invaluable expertise, including Wholesale Director Jeff Floyd. New to the board is G. Alan Masters, who will serve as a Retail Director.

Goals for the Upcoming Year

The newly formed board is enthusiastic about focusing on advancing floral education and extending support to local florists as they navigate the challenges of contemporary retail environments. Guerrero emphasizes that TSFA is dedicated to enhancing professional development and education opportunities throughout Texas.

“The future is not something we simply build for our members. It's a collaboration—it's built through our members and their participation with TSFA,” she remarked, underlining the significance of community involvement in shaping the future of the floral sector.

Contributions and Challenges

As part of TSFA’s continuous efforts to uplift the floral community, the organization is committed to providing resources such as certification programs, educational materials, and events including conferences and workshops. These initiatives align with TSFA’s mission to cultivate member success and foster a robust network of floral professionals.

“This board is filled with creative minds and strong leadership qualities. I have confidence that they will contribute significantly to the association's efforts,” noted Michelle Karns, TSFA's Executive Director. Karns also expressed gratitude to outgoing board members Jimmy Klepac and Brandy Ferrer for their service and dedication to the association.

Conclusion

With a rich history spanning over a century, TSFA continues to innovate and adapt to changes within the floral industry. The 2026-2027 Board of Directors stands ready to face the challenges ahead while ensuring that Texas remains at the forefront of floral education and advocacy. Florists across Texas can look forward to the exciting developments and opportunities in the year ahead.

For more information about the Texas State Florists' Association and its new leadership initiatives, visit tsfa.org.