Lexus Partners with Premier Lacrosse League to Elevate the Sport's Experience

Lexus Partners with Premier Lacrosse League

The Premier Lacrosse League (PLL) is thrilled to announce a groundbreaking partnership with the luxury automotive brand, Lexus. This collaboration marks Lexus as the league's first-ever automotive partner, highlighting both brands' commitment to excellence, innovation, and exceptional performance.

Lexus will play a prominent role in the PLL's marquee events, including the 2025 PLL All-Star Weekend and the End of Year Awards, further solidifying its position as a key player in the sports industry. Paul Rabil, Co-Founder and President of the PLL, expressed enthusiasm about the partnership, stating, "Lexus exemplifies top-tier automobile craftsmanship, which aligns perfectly with our league's dedication to elite athletic performance and artistry in lacrosse. This partnership will magnify our league's platform, creating experiences for fans that are as exciting as the game itself."

The comprehensive partnership signifies a major milestone for the PLL, bringing together two powerhouses committed to not only enhancing their respective brands but also elevating the sport of lacrosse as a whole. As part of this collaboration, Lexus will gain extensive branding opportunities across PLL events and will be integrated into various touch points, including broadcast integration, game events, and marketing initiatives.

One of the unique elements of this partnership is Lexus' entitlement of the PLL's Championship Series, as well as its founding partnership with the newly launched Women's Lacrosse League (WLL). Fans can expect to see Lexus actively represented during high-stakes events, enhancing their viewing and live experience.

Lexus will also act as the presenting partner for "Rabil's Places," an ESPN Original Series premiering on June 4. In this exciting five-episode series, Paul Rabil takes an in-depth look at the heritage and future of lacrosse through engaging conversations with the sport's leading figures and exploration of its cultural hotspots. Viewers can look forward to a detailed examination of what makes lacrosse a beloved sport among both players and fans.

In addition to branding and sponsorship opportunities, the partnership will feature various initiatives aimed at fan engagement and community interaction. By providing custom content that connects the precision and performance values inherent in both Lexus vehicles and lacrosse players, the partnership aims to enrich the overall connection between fans and the league.

The highly anticipated 2025 Lexus All-Star Weekend will take place over the Fourth of July weekend in Kansas City, promising to be an event filled with exciting matchups and experiences. Following this, the Lexus End of Year Awards will be held in September, wrapping up the season in grand fashion. The PLL's 2025 season is set to kick off on May 30 in Albany, NY, and fans can check out the complete season schedule and secure tickets by visiting premierlacrosseleague.com/schedule.

About the Premier Lacrosse League

The PLL, powered by Ticketmaster, represents North America's foremost professional men's lacrosse league, consisting of eight teams featuring the world's best players. Co-founded by lacrosse superstar Paul Rabil and entrepreneur Mike Rabil, the PLL has garnered significant investment from notable groups, including Joe Tsai Sports and Creative Artists Agency (CAA). The league is noted for its innovative approach and has been recognized as a top workplace in sports.

About Lexus

Lexus has established itself as a beacon of luxury and innovation since its inception in 1989. With a strong commitment to high-quality engineering, the brand has evolved its lineup to cater to luxury customers across various markets, now offering a full range of luxury vehicles, including hybrid models. Its commitment to excellence and cutting-edge design positions Lexus as a market leader in the luxury automotive sector.

For further information on the PLL and Lexus, follow their social media channels and websites for more engaging content and updates.