Analytic Partners Recognized as a Leader in Marketing Measurement by Forrester
Analytic Partners, a prominent name in the field of commercial analytics, has recently been named a Leader in the Forrester Wave™ report that focuses on Marketing Measurement and Optimization Services for the first quarter of 2026. This report highlights the company's impressive position in the competitive landscape, where it has excelled in the Current Offering category and received commendable scores in the Strategy category.
The Forrester Wave report is an influential evaluation that examines various solution providers in the marketing analytics ecosystem. Analytic Partners has not only been recognized for its comprehensive offerings but has previously secured the top position in the Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions in 2025. This accomplishment reflects the company's ongoing commitment to delivering cutting-edge solutions that empower businesses to make informed decisions quickly, especially in these times of unprecedented change.
Nancy Smith, President and CEO of Analytic Partners, expressed her enthusiasm about these recognitions, stating that they reinforce the company's mission and the dedication of its team to convert data into actionable business intelligence. By enhancing the decision-making process at every organizational level, Analytic Partners strives to optimize its global business influence. The company utilizes tools like GPS-Enterprise® to help brands enhance their marketing initiatives while also driving enterprise-level decision-making.
The comprehensive assessment conducted by Forrester included 31 different criteria, and Analytic Partners stood out among competitors by achieving top scores in various essential capabilities for MMM solutions. The company's focus on scenario creation, talent strategies, global delivery strategies, innovation, change management consulting, and training has garnered positive feedback from clients, further establishing its reputation in the industry.
Analytic Partners' holistic approach to marketing measurement combines detailed stakeholder interviews with well-defined engagement guides, enhancing data quality and strategic counsel for large enterprises. Its products, including ROI Genome® and GPS Enterprise®, are designed to deliver superior scenario modeling, campaign-level measurement, external factor analysis, and comparative analytics for global brands.
The company's strong global delivery strategy is fueled by over 600 local consultants across diverse markets, which reinforces its ability to meet the unique needs of multinational clients. NorthStar Academy plays a crucial role in nurturing talent and client relationships by offering centralized training resources, workshops, and thought leadership opportunities. Recent acquisitions, including MagicNumbers and Analyx, have expanded Analytic Partners' talent pool and capabilities, further optimizing support for its international clientele.
Industry feedback suggests that clients highly value the strategic partnership with Analytic Partners, appreciating its global presence and positive return on investment. The company is advised to work with clients looking to embrace advanced measurement and to develop a measurement-oriented culture within their organizations.
Maggie Merkle, Client Engagement Director at Analytic Partners, emphasized the importance of their teams and local expertise in driving real transformation for clients. The recognition of their global strategy and talent management speaks volumes about the strength of their client engagement team.
Additionally, Analytic Partners is dedicated to fostering innovation through substantial reinvestment into initiatives aimed at enhancing client growth and keeping pace with technological advancements. Innovative projects support broader commercial applications, leveraging cutting-edge technologies to deliver AI-driven insights and agile analytics, ensuring faster and more accurate decision-making for clients.
Partnerships with leading firms like Visa also contribute to the unique insights clients gain regarding portfolio share and customer loyalty, enriching the overall analytics experience offered by Analytic Partners.
Analytic Partners continually reinforces its position as a leader in the commercial analytics space, providing Fortune 500 companies with adaptive solutions that translate data into strategic insights, enabling companies to foster powerful connections with their customers and generate business success efficiently.
The Forrester Wave report is an influential evaluation that examines various solution providers in the marketing analytics ecosystem. Analytic Partners has not only been recognized for its comprehensive offerings but has previously secured the top position in the Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) solutions in 2025. This accomplishment reflects the company's ongoing commitment to delivering cutting-edge solutions that empower businesses to make informed decisions quickly, especially in these times of unprecedented change.
Nancy Smith, President and CEO of Analytic Partners, expressed her enthusiasm about these recognitions, stating that they reinforce the company's mission and the dedication of its team to convert data into actionable business intelligence. By enhancing the decision-making process at every organizational level, Analytic Partners strives to optimize its global business influence. The company utilizes tools like GPS-Enterprise® to help brands enhance their marketing initiatives while also driving enterprise-level decision-making.
The comprehensive assessment conducted by Forrester included 31 different criteria, and Analytic Partners stood out among competitors by achieving top scores in various essential capabilities for MMM solutions. The company's focus on scenario creation, talent strategies, global delivery strategies, innovation, change management consulting, and training has garnered positive feedback from clients, further establishing its reputation in the industry.
Analytic Partners' holistic approach to marketing measurement combines detailed stakeholder interviews with well-defined engagement guides, enhancing data quality and strategic counsel for large enterprises. Its products, including ROI Genome® and GPS Enterprise®, are designed to deliver superior scenario modeling, campaign-level measurement, external factor analysis, and comparative analytics for global brands.
The company's strong global delivery strategy is fueled by over 600 local consultants across diverse markets, which reinforces its ability to meet the unique needs of multinational clients. NorthStar Academy plays a crucial role in nurturing talent and client relationships by offering centralized training resources, workshops, and thought leadership opportunities. Recent acquisitions, including MagicNumbers and Analyx, have expanded Analytic Partners' talent pool and capabilities, further optimizing support for its international clientele.
Industry feedback suggests that clients highly value the strategic partnership with Analytic Partners, appreciating its global presence and positive return on investment. The company is advised to work with clients looking to embrace advanced measurement and to develop a measurement-oriented culture within their organizations.
Maggie Merkle, Client Engagement Director at Analytic Partners, emphasized the importance of their teams and local expertise in driving real transformation for clients. The recognition of their global strategy and talent management speaks volumes about the strength of their client engagement team.
Additionally, Analytic Partners is dedicated to fostering innovation through substantial reinvestment into initiatives aimed at enhancing client growth and keeping pace with technological advancements. Innovative projects support broader commercial applications, leveraging cutting-edge technologies to deliver AI-driven insights and agile analytics, ensuring faster and more accurate decision-making for clients.
Partnerships with leading firms like Visa also contribute to the unique insights clients gain regarding portfolio share and customer loyalty, enriching the overall analytics experience offered by Analytic Partners.
Additional Resources
- - Access the full Forrester Wave™ Marketing Measurement and Optimization Services Q1 2026 report for free.
- - Explore Gartner's latest Magic Quadrant report for Marketing Mix Modeling solutions.
- - Review Gartner's Critical Capabilities report for MMM Solutions, also available for free.
Analytic Partners continually reinforces its position as a leader in the commercial analytics space, providing Fortune 500 companies with adaptive solutions that translate data into strategic insights, enabling companies to foster powerful connections with their customers and generate business success efficiently.
Topics Business Technology）
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