Webinar to Prevent New Business Failure Through Customer Insights

Preventing New Business Failures Through Customer Insights

In today's fast-paced business environment, the ability to grasp customer insights effectively can make all the difference in the success or failure of new ventures. ISSUE RESEARCH & TECHNOLOGIES, a Tokyo-based company dedicated to new business development, funding, and M&A support, is set to host a comprehensive webinar on February 19, 2026. The mission of this session is encapsulated in the phrase, "Don’t let the spark of the challengers go out."

Background and Purpose of the Webinar

New businesses often face challenges during the critical 'customer understanding' phase, which follows theme selection. Common issues include:

- Proceeding with a shallow understanding of customer needs.
- Investing considerable resources without reaching actionable conclusions.
- Ultimately leading to setbacks or even complete withdrawal from the market.

A significant cause of these problems stems from unclear interview designs, particularly regarding "who to ask and what to inquire about." This webinar aims to address concerns like feeling they’ve only scratched the surface or being unsure about subsequent actions, fostering a firm first step forward in new business endeavors.

Target Audience

This webinar is tailored for individuals who might resonate with the following scenarios:

- Those handling new business projects for the first time, about to kick off customer validation.
- Participants in customer interviews who struggled to elicit genuine insights.
- Individuals who have not yet been able to translate interview outcomes into concrete business decisions or follow-up actions.

What Participants Will Gain

Attendees of this engaging session can expect to acquire:
1. Targeting Skills: Learn how to accurately define ideal interview candidates for hypothesis validation and the principles of effective recruitment.
2. Framework for Discussion Design: Understand how to develop questions and organize topics to either confirm or refute hypotheses, ensuring that insights don’t end at a superficial level.
3. Interview Techniques for Deep Insight: Discover practical techniques for uncovering underlying desires or negativity beneath surface responses, supported by real-life examples.
4. Mindset for Cost-Efficient Validation: Establish criteria for swiftly recognizing 'failing hypotheses,' enabling quick pivots in business strategy.

Webinar Details

- Date and Time: February 19, 2026, from 14:00 to 15:00 (subject to minor changes)
- Fee: Free
- Format: Online (Live Streaming)
- Registration: Sign up here!

About ISSUE RESEARCH & TECHNOLOGIES

With a mission to ignite the fire of challengers, ISSUE RESEARCH & TECHNOLOGIES excels in strategic planning and execution support for new ventures, fundraising, and M&A. The company also operates a selective matching platform that connects freelance consultants with businesses, providing optimal talent suited for specific challenges.