Supporting Japan's Table Tennis Team with 'Nippon no Shoku' in India

Supporting Japan's Table Tennis Team with 'Nippon no Shoku'

Starting from October 11, 2025, Japan's table tennis team will compete in the 28th ITTF-ATTU Asian Championships held in Bhubaneswar, India. JA ZEN-NOH is committed to supporting the athletes by providing them with essential Japanese food products, known as 'Nippon no Shoku'. This initiative aims to ensure that the players can perform at their best while competing overseas.

In preparation for the championship, JA ZEN-NOH is supplying the athletes with various food items that they can rely on for sustenance during the tournament. Among the offerings are packed rice, freeze-dried miso soup available on the JA Town online store, and dried fruits from the JA ZEN-NOH product brand, Nippon Ale. This food support is critical for athletes who require familiar and nutritious meals to maintain their energy levels and physical condition.

Shunsuke Tokorozawa, one of the players from the Imuraya Group, expressed his gratitude for the support, stating, "Food directly impacts my physical condition. Japanese cuisine helps me maintain my weight and manage my health effectively, leading to an overall improvement in my performance."

The previous tournament held in Kazakhstan in October 2024 saw remarkable achievements by the Japanese team. Tomokazu Harimoto from Toyota Motor Corporation claimed the men's singles title, while Miwa Harimoto from the Kinoshita Group finished as the runner-up in the women's singles category. Additionally, the women's doubles championship was won by Sayaka Ohto and Sakura Yokoi from Mikihouse, and the women's team also clinched the first place. The substantial support provided by 'Nippon no Shoku' is anticipated to empower the team for another successful performance.

The athletes are seen smiling with various products from 'Nippon no Shoku,' including rice and dried fruits, reinforcing the significance of good nutrition in sports.

Food Items Provided

Several food items have been made available for the athletes, including:

- Packed Rice (Nohkyou Gohan) by JA ZEN-NOH Radfa Co., Ltd.
- Brown Rice Packed Rice (Hatsuga Genmai Gohan)
- Freeze-Dried Miso Soup and Various Soups available on JA Town
- Instant Rice Products from National Agricultural Cooperative Federation
- White Porridge using Niigata Koshihikari
- Plum Porridge using Niigata Koshihikari
- Mixed Rice (Disaster Prevention Food)
- Vegetable Curry Rice (Disaster Prevention Food)
- Japanese Mushroom Rice (Disaster Prevention Food)
- Plum Products (Kishu Nankou Ume)
- Dried Sweet Potato (Nippon Ale)
- Dried Fruits (Various Types) from Nippon Ale

Shunsuke Tokorozawa continues, "I sincerely appreciate the food support I receive. During matches or when there's no time to return to the hotel, I often utilize the packed rice, instant rice, and miso soup. Proper meals are crucial for maintaining my body's condition, and Japanese cuisine makes it easier for me to manage my health, ensuring I feel my best. I hope to perform at my highest level during the matches, and I appreciate your support!"

Ponoka Hashimoto, another player from Denso Polaris, also shared her appreciation, saying, "Thank you for providing us with essential food support. From energy-rich rice to convenient dried fruits, your support is incredibly valuable. I'm particularly fond of dried sweet potatoes and often bring them as a power food during our trips. I promise to keep pushing forward, and I ask for your continued support!"

For more updates on how JA ZEN-NOH supports athletes through food, check their X account @zennoh_sports, where they share information related to sports initiatives and the impact of 'Nippon no Shoku'.

In response to the challenges faced by Japanese athletes competing overseas, such as unfamiliar food and hygiene conditions, JA ZEN-NOH began providing food support in 2019. Utilizing their overseas network, they have successfully supported various Japanese teams, including table tennis and curling.

With the 28th ITTF-ATTU Asian Championships just around the corner, JA ZEN-NOH is more dedicated than ever to cheering on Japan's table tennis athletes through 'Nippon no Shoku'.

Tournament Details

1. Event Title: 28th ITTF-ATTU Asian Table Tennis Championships 2025 (India)
2. Date: October 11, 2025 - October 15, 2025
3. Competing Athletes (in alphabetical order):
- Men: Daito Shinozuka (Aichi Institute of Technology), Yuta Tanaka (Kanazawa Port), Shunsuke Tokorozawa (Imuraya Group), Tomokazu Harimoto (Toyota Motor Corporation), Kira Matsushima (Kinoshita Group)
- Women: Sayaka Ohto (Mikihouse), Miyu Nagasaki (Kinoshita Aviel Kanagawa), Honoka Hashimoto (Denso Polaris), Hina Hayata (Nippon Life), Miwa Harimoto (Kinoshita Group)
4. More Information: For further details about the 28th ITTF-ATTU Asian Table Tennis Championships 2025 in India, visit the website of the Japan Table Tennis Association.