UniFirst Rejoins Chase Elliott at Richmond Raceway for NASCAR Night Race
In a thrilling return to the world of motorsports, UniFirst Corporation (NYSE:UNF), a prominent name in tailored business uniform solutions and facility services, once again takes center stage at Richmond Raceway. As the primary sponsor for Chase Elliott, the 2020 NASCAR Cup Series champion, and his No. 9 Chevrolet under the Hendrick Motorsports banner, anticipation is high for the upcoming race scheduled for August 15, 2026.
UniFirst will stand out on the track with its signature green branding as Elliott prepares to showcase his driving skills amid the electrifying atmosphere that comes with night racing. The race will be streamed live on the USA Network starting at 7 p.m. ET, ensuring fans don’t miss a moment of the action. This marks not just a race, but a chance for UniFirst to reestablish its connection with NASCAR fans, building on the successes it has shared with Elliott in the past.
Chase Elliott expressed his enthusiasm for the race by stating, "Saturday night races are some of my favorites on the schedule. The thrill of racing under the lights paired with the incredible energy from the crowd makes for an unforgettable experience." He reminisced about his previous races with UniFirst, noting that their last collaboration on the No. 9 Chevy resulted in a victory. Elliott conveyed that the team is eager to replicate that success as they gear up for the Richmond showdown.
David Katz, the Executive Vice President of Sales and Marketing at UniFirst, echoed this excitement about their partnership and commitment to the team. Katz said, "We are immensely proud to have the UniFirst colors showcased on the No. 9 Chevy at Richmond. Chase and the Hendrick Motorsports team exemplify integrity, premier performance, and a steadfast commitment that resonates with our brand values. We are confident they'll deliver a compelling performance for fans this Saturday night."
The Richmond race represents the third of five main sponsorships for the UniFirst No. 9 Chevrolet throughout the 2026 NASCAR Cup Series season. Earlier this year, fans witnessed the No. 9 Chevy in action at both Darlington Raceway and Martinsville Speedway. Following the Richmond event, the team is set to participate in two crucial playoff races later in the fall at Charlotte Motor Speedway and Martinsville Speedway, both pivotal in the quest for the championship title.
As the official workwear provider for Hendrick Motorsports, UniFirst not only supports the No. 9 Chevy but also provides top-quality uniforms and facility services for the entire team. The 2026 season highlights UniFirst’s seventh consecutive year partnering with Elliott and his team, solidifying their position in the racing community.
Founded in Wilmington, Massachusetts, UniFirst Corporation serves businesses of all sizes by offering effective work uniform solutions, safety supplies, and facility services. With a commitment to delivering excellence and safety, UniFirst helps over two million workers stay safe and professional each day while operating more than 270 service locations across North America.
For more information about UniFirst Corporation and its services, visit UniFirst.com. Those interested in following Chase Elliott’s journey and the upcoming race should keep an eye on HendrickMotorsports.com and their social media platforms for the latest updates and exclusive behind-the-scenes content.
As this exciting event draws near, fans, sponsors, and partners alike eagerly anticipate what promises to be another remarkable showcase of talent, teamwork, and competitive spirit on the NASCAR circuit.
UniFirst will stand out on the track with its signature green branding as Elliott prepares to showcase his driving skills amid the electrifying atmosphere that comes with night racing. The race will be streamed live on the USA Network starting at 7 p.m. ET, ensuring fans don’t miss a moment of the action. This marks not just a race, but a chance for UniFirst to reestablish its connection with NASCAR fans, building on the successes it has shared with Elliott in the past.
Chase Elliott expressed his enthusiasm for the race by stating, "Saturday night races are some of my favorites on the schedule. The thrill of racing under the lights paired with the incredible energy from the crowd makes for an unforgettable experience." He reminisced about his previous races with UniFirst, noting that their last collaboration on the No. 9 Chevy resulted in a victory. Elliott conveyed that the team is eager to replicate that success as they gear up for the Richmond showdown.
David Katz, the Executive Vice President of Sales and Marketing at UniFirst, echoed this excitement about their partnership and commitment to the team. Katz said, "We are immensely proud to have the UniFirst colors showcased on the No. 9 Chevy at Richmond. Chase and the Hendrick Motorsports team exemplify integrity, premier performance, and a steadfast commitment that resonates with our brand values. We are confident they'll deliver a compelling performance for fans this Saturday night."
The Richmond race represents the third of five main sponsorships for the UniFirst No. 9 Chevrolet throughout the 2026 NASCAR Cup Series season. Earlier this year, fans witnessed the No. 9 Chevy in action at both Darlington Raceway and Martinsville Speedway. Following the Richmond event, the team is set to participate in two crucial playoff races later in the fall at Charlotte Motor Speedway and Martinsville Speedway, both pivotal in the quest for the championship title.
As the official workwear provider for Hendrick Motorsports, UniFirst not only supports the No. 9 Chevy but also provides top-quality uniforms and facility services for the entire team. The 2026 season highlights UniFirst’s seventh consecutive year partnering with Elliott and his team, solidifying their position in the racing community.
Founded in Wilmington, Massachusetts, UniFirst Corporation serves businesses of all sizes by offering effective work uniform solutions, safety supplies, and facility services. With a commitment to delivering excellence and safety, UniFirst helps over two million workers stay safe and professional each day while operating more than 270 service locations across North America.
For more information about UniFirst Corporation and its services, visit UniFirst.com. Those interested in following Chase Elliott’s journey and the upcoming race should keep an eye on HendrickMotorsports.com and their social media platforms for the latest updates and exclusive behind-the-scenes content.
As this exciting event draws near, fans, sponsors, and partners alike eagerly anticipate what promises to be another remarkable showcase of talent, teamwork, and competitive spirit on the NASCAR circuit.
Topics Sports）
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