Mazda Partners with Trek to Enhance Off-Road Cycling Experiences Across North America

In an exciting turn of events for outdoor enthusiasts, Mazda North American Operations (MNAO) has officially teamed up with Trek Bicycle, marking a new chapter in the world of off-road cycling. Announced on August 11, 2026, this multi-year partnership solidifies Mazda's role as the exclusive automotive partner for Trek's North American off-road racing teams and events, including the renowned Trek-Unbroken XC and DH mountain bike teams as well as the Trek Driftless gravel program.

The collaboration is poised to bring significant benefits to Trek athletes and teams, ensuring they have the resources they need to perform at their best. This includes Mazda's commitment to providing outdoor-adventure-ready CX-50 vehicles, which will facilitate essential operations and support at various competitive events distributed throughout North America.

The Significance of the Partnership

Mazda's investment into Trek's off-road racing initiatives is critical, especially considering the unpredictable conditions that athletes often face in remote locations. Having reliable transportation ensures that teams can navigate not only to the venues but also through the challenging terrains that define off-road cycling. Tim Vanderjeugd, Trek's Global Director of Sports Marketing, expressed enthusiasm about the collaboration, stating, "Partnering with Mazda just makes sense." He emphasized that the support of a reputable brand like Mazda brings a considerable advantage to their race day logistics.

Making an Impact on Race Day

In addition to backing Trek's foundational race teams at prestigious events—such as those connected to the WHOOP UCI Mountain Bike World Series in Soldier Hollow, Utah, and Lake Placid, New York—Mazda plans to have a strong presence at other major cycling events. The partnership seamlessly aligns with the philosophy that both brands share: a deep-rooted love for exploration and adventure.

Brad Audet, the Chief Marketing Officer for Mazda North American Operations, further articulated this shared vision. "Movement has always been at the heart of the Mazda brand, not simply to get from one place to another, but as a way to enrich our lives. Trek shares that belief, making this partnership a natural fit," he remarked. This synergy positions both companies as leaders in promoting outdoor adventures through innovative transportation solutions.

Engaging with Communities

Fans and cycling communities can look forward to seeing Mazda vehicles featured prominently at various events throughout the year. Mazda seeks to connect with riders, racers, and cycling aficionados across the continent, reinforcing its commitment to fostering community engagement through sport and recreation.

About the Brands

Founded in 1976, Trek Bicycle has long been recognized as a leading force in bicycle design and manufacturing. With a mission to promote cycling as a solution to many of today's complex issues, Trek is dedicated to increasing the number of people who ride bicycles for transportation, recreation, and sport.

On the other hand, Mazda, proudly established in Hiroshima, Japan, has built a legacy of sophisticated craftsmanship and innovation, focusing on creating enriching experiences in mobility. Mazda North American Operations is headquartered in Irvine, California, with a vast dealer network across the United States, Canada, Mexico, and Colombia.

As these two dynamic companies come together, they are set to redefine the off-road cycling experience, creating opportunities for adventure and growth while enhancing the performance and capabilities of athletes across North America. This partnership is a testament to what can be achieved when brands with a shared vision unite for a common cause, inspiring generations to explore and engage with the great outdoors.