#United States #New York #logistics #MikeWorldWide #SupplyChain

MikeWorldWide Launches New Communications Practice

MikeWorldWide (MWW), a prominent independent public relations firm active in both the US and UK, has recently launched its new practice focusing on supply chain, logistics, and infrastructure communications. This decisive move aims to meet the escalating demand for strategic public relations and communication services in today's complex operational environments. The firm's initiative arises from a need to support organizations as they navigate increasingly intricate supply chain challenges amidst rising visibility, reputational risk, and ongoing transformations in the global landscape.

A Shift in Focus

The newly established practice combines MWW’s extensive experience in key areas such as corporate reputation management, crisis response strategies, public affairs, environmental, social, and governance (ESG) storytelling, and enhancing executive visibility. The agency's approach offers comprehensive communications support tailored to every phase of the supply chain, covering critical components from sourcing and manufacturing to last-mile delivery, infrastructure accessibility, and reverse logistics.

Michael Kempner, the founder and CEO of MWW, emphasized the significance of reputation management in today's market, noting, "At MikeWorldWide, we've always believed that reputation is shaped where the pressure is highest. Today, that pressure sits squarely on global supply chains." According to him, the introduction of this practice reflects the evolving landscape of business and aims to empower clients to lead confidently with clarity and credibility.

Services Offered

Under this new practice, MikeWorldWide is set to provide clients with a variety of services:

• - Strategic Brand Messaging: Crafting and positioning brand narratives within complex ecosystems.
• - Crisis Management: Real-time management of issues related to disruptions, recalls, or delays.
• - Thought Leadership: Enhancing executive visibility and innovation on resilience in supply chains.
• - ESG Communications: Conveying messages tied to sourcing, transportation, and sustainability initiatives.
• - Stakeholder Engagement: Driving engagement across media, governmental, investor, and community channels.

The team leading this initiative comprises seasoned professionals with deep expertise in high-impact sectors. Their background enables them to cater to a wide range of industries, including transportation, manufacturing, e-commerce, infrastructure development, energy, and emerging technologies.

Proven Track Record

MikeWorldWide's reputation for successfully influencing pivotal narratives within the supply chain has been well established. Notable accomplishments include guiding a major cold chain real estate investment trust (REIT) through the largest initial public offering (IPO) in 2024, rebranding a national infrastructure solutions provider, and providing expert advice to a global e-commerce leader during labor negotiations.

Rory Swikle, Senior Vice President at MWW, pointed out that supply chains have evolved beyond mere logistical setups to become "reputational fault lines" in today's market. He asserted that the firm’s dedication lies in helping brands thrive in challenging situations, ensuring they are proactive in steering the conversation instead of merely reacting to it.

A Strategic Commitment

The launch of this practice not only reinforces MikeWorldWide's commitment to addressing mission-critical operational needs but also demonstrates its focus on converting reputational challenges into opportunities for its clients. The firm's legacy of guiding clients through transformations, periods of scrutiny, and growth continues with this new initiative.

About MikeWorldWide

MikeWorldWide (MWW) is a leading independent integrated public relations agency acclaimed for its reputation-first and culturally relevant approach. With a workforce exceeding 200 professionals across North America, EMEA, and LATAM, MWW assists brands in earning trust, maintaining relevance, and achieving substantial business outcomes. The agency benefits from data-driven insights and AI-powered strategies spanning corporate communications, brand marketing, crisis management, and digital concepts, serving varied sectors ranging from technology and healthcare to consumer goods and entertainment. MWW prioritizes employee satisfaction and impact-driven initiatives, effectively transforming insights into influence and reputation into measurable results. To learn more, visit www.mww.com.