Exciting Release of Sumikko Gurashi's New Club-themed Merchandise on December 6, 2025!

Get Ready for Sumikko Gurashi’s New Merchandise Release!

On December 6, 2025, Sumikko Gurashi fans will be delighted as Sannex Co., Ltd. introduces an adorable collection of plush toys inspired by the characters engaging in various club activities. This launch will take place at all "Super Sports Xebio" stores nationwide, bringing a new wave of cuteness to fans of all ages.

The premise of the new range is based on the whimsical idea of what it would be like if the characters from Sumikko Gurashi formed their own clubs. Each plush reflects the charm of our beloved characters, who, despite not excelling in competitive scenarios, bring their unique flair and determination to their new roles. This line-up is designed to resonate with those who appreciate the quirky and cute aesthetic that Sumikko Gurashi is famous for.

What's Inside the Collection?

The plush dolls will include various characters engaged in distinct activities, showcasing a blend of charm and creativity that Sumikko Gurashi embodies. For a detailed look at the new items, you can visit the following link: Sumikko Gurashi Club Items. Please note that products may vary by location and some items may be in limited supply.

Exciting Giveaway to Celebrate the Launch!

In addition to the product release, Sumikko Gurashi will host a special promotion to celebrate the occasion. Fans can participate in an exciting giveaway via the official Sumikko Gurashi X account. By following their account and replying to the designated post with the hashtag #すみっコ部, participants will have a chance to win exclusive QUO Card Pay design prizes worth up to ¥10,000.

- Giveaway Period: December 3, 2025, from 10:00 AM to 11:59 PM
- How to Participate:

1. Follow the official Sumikko Gurashi X account @sumikko_335
2. Reply to the campaign post with the hashtag #すみっコ部

- Prize Details:

100 winners will receive an exclusive QUO Card Pay worth up to ¥10,000 as part of this special campaign.

Important Notes:

- To participate, you must be logged into X with an active account.
- Following the Sumikko Gurashi account is mandatory to receive direct messages if you win. Breaking any campaign rules could lead to disqualification. For complete campaign rules and eligibility, please visit the detailed terms provided in the post.

More about Sumikko Gurashi

Since its inception in 2012 with the tagline “This is where I feel at home,” Sumikko Gurashi has captured the hearts of many. The characters are not just cute; they convey a slightly negative yet relatable narrative that resonates with a vast audience. They embody sentiments many people feel, illustrating concepts of comfort and belonging that are deeply appreciated in modern society.
To dive deeper into the Sumikko universe, check out their official profile: Sumikko Gurashi Profile.

Stay Updated!

To keep up with the latest releases and events, make sure to follow their official social media channels for continuous updates:

About San-X

San-X is a creative powerhouse known for developing over 1,000 original characters like Rilakkuma and Sumikko Gurashi. Their characters blend cuteness with a touch of humor, making them appealing to diverse audiences. You can learn more about them on their official website: San-X Official Site.

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