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Kyndryl and WPP Expand Strategic Partnership

Kyndryl, recognized as a prominent provider of essential enterprise technology services, and WPP, the go-to partner for leading global brands, recently enhanced their collaboration to redefine the norms of customer-supplier dynamics. This expanded agreement focusses on three pivotal aspects: the transformation of WPP's business platforms, an enlarged marketing partnership, and collaborative go-to-market initiatives aimed at fostering customer growth through modernisation and core transformations.

Dominic Shine, Chief Information Officer at WPP, remarked on the transformative nature of this partnership. He stated, “This collaboration redefines the traditional customer-supplier relationship. Kyndryl will facilitate WPP's acceleration in enterprise transformation through AI-driven operations, modernised platforms, and a streamlined technology landscape. In turn, WPP will bolster Kyndryl's growth via an extended marketing partnership and shared go-to-market innovations.” Through their alliance, both companies demonstrate a mutual commitment to invest in each other’s success, establishing a relationship based on shared results, trust, and long-term value.

Business Platform Transformation with AI

The partnership will leverage Kyndryl's AI-driven Agentic AI Framework to modernise WPP's applications, leading to improved operational support, quicker issue resolution, and decreased complexity in technology. This initiative supports WPP’s Elevate28 strategy, aimed at simplifying and integrating the enterprise technology environment to evolve into a more cohesive, AI-centred company. Jonathan Ingram, President of Kyndryl UKI, emphasized that combining enterprise modernization with AI capabilities and customer growth strategies creates a pathway for WPP to evolve and innovate more rapidly, yielding significant returns on joint ventures and collaborative success.

The newly devised operational model will amalgamate workplace, cloud, infrastructure, and enterprise services under an automated structure, allowing WPP to phase out outdated applications and speed up the adoption of strategic enterprises. The anticipated savings from this transition will be reinvested into further IT simplifications, enhancing productivity and operational benefits, while Kyndryl Bridge, an AI-assisted digital business platform, will be utilised to integrate and manage the entire technology landscape.

Global Marketing Partnership for Future Growth

Kyndryl’s selection of WPP as its preferred marketing partner signifies an expansion of their relationship. This agreement enhances the existing collaboration in Media, Brand, and Creative Strategy and introduces a comprehensive array of valuable digital, experiential, and integrated marketing solutions. This also includes the advancement of an AI-powered Marketing Operating System built on the innovative WPP Open platform, further solidifying the partnership which bridges Enterprise Technology, go-to-market strategies, and marketing for innovation and transformation.

Reinforced Go-to-Market Initiatives

The continuation of Kyndryl Consult and WPP Enterprise Solutions' joint efforts aims to amplify go-to-market strategies first announced in 2025. They are set to enhance client growth by revolutionising the interaction between customers and brands through AI, data-driven strategies, and cutting-edge technology.

About Kyndryl

Kyndryl serves as a critical supplier of enterprise technology services worldwide, providing advisory, implementation, and managed services to clients across more than 60 countries. As the largest IT infrastructure service provider globally, Kyndryl is dedicated to designing, building, and modernising the complex systems that support modern enterprises daily.

About WPP

WPP stands as a trusted partner for leading global brands, integrating innovative media intelligence, data solutions, and world-class creativity. Fueled by exceptional talent and the pioneering WPP Open marketing platform, they empower clients to navigate changes effectively, seize opportunities, and achieve transformational growth.

This collaboration marks a significant step towards the future, driving both companies to innovate and transform together.