Sunstar's Ora2 Launches 'Freedom at Lunch' Project to Support Workers

Unveiling the 'Freedom at Lunch' Initiative by Sunstar's Ora2

Sunstar, through its oral beauty care brand Ora2, is set to launch an innovative campaign titled `#Freedom at Lunch` starting from June 9, 2025. The project aims to empower working individuals to take meaningful breaks during their lunch hour, encouraging them to refresh and rejuvenate. As part of this initiative, the company will implement various strategies, including outdoor advertisements, product sampling, and a bonus program titled `'Refreshing Lunch Bonus`'.

Background of the Project

Recent research conducted by Ora2 highlighted a concerning trend among working professionals, revealing that approximately 61% of survey respondents struggle to use their lunch breaks effectively. Among the surveyed group of around 1,000 individuals in their 20s and 30s, nearly 75% reported challenges in fully refreshing during their time away from work. The primary reason cited was a prevalent work culture that encroaches on break time. An alarming 26.6% indicated that they felt compelled to attend to work matters during their lunch, while 36.2% admitted that job-related thoughts often distracted them from truly relaxing.

However, there is a silver lining—around 86% of participants believe that taking a proper lunch break significantly enhances their motivation for the afternoon. Additionally, 73% consider how lunchtime is structured when evaluating job opportunities. These insights have prompted Ora2 to advocate for an environment where professionals can genuinely unwind during their lunch through their refreshing project.

Campaign Highlights

Refreshing Lunch Bonus

In coincidence with the summer bonus season, Ora2 is launching the `'Refreshing Lunch Bonus` campaign that encourages individuals to spend their lunch breaks rejuvenating. Participants will simply need to share their experiences of taking a refreshing break on social media, tagged with the appropriate hashtags. The intriguing aspect is that reporting the use of `'Ora2` products as part of these breaks will lead to an increase in bonus amounts.

The campaign promises to reward participants splendidly, with total prizes amounting up to 1.05 million yen! Specifics include:

- Basic Bonus A: 1,000 yen denomination (150 recipients)
- Basic Bonus B: 3,000 yen denomination (100 recipients)
- Special Bonus C: 6,000 yen denomination (100 recipients)

If crowd participation surpasses 10,000 unique breaks recorded, an additional special bonus will be introduced, alongside charming illustrations by illustrator Seiji Matsumoto that capture the essence of enjoyable lunch time.

Engaging Community Awareness

The campaign's outreach will also include ads posted at Otemachi Station, a significant transit hub, to heighten awareness about both the `#Freedom at Lunch` project and `'Refreshing Lunch Bonus`. These advertisements will portray relatable and compelling messages, resonating with working professionals who are eager for refreshing breaks amidst their busy schedules—especially during the fatigue-prone month of June.

Sampling Distribution

In order to promote the initiative and let people experience the benefits of refreshing lunch breaks, Ora2 will distribute 3,000 units of their portable product, `Ora2 Me Portable`. This will take place at key locations:

- Jr. Shinagawa Station
- Jr. Shinjuku Station
- Jr. Shibuya Station

Survey Insights

The findings from the research shed light on some bewildering statistics regarding lunch breaks and mental refreshment. It became clear that only 32.8% of participants could rest undisturbed for a full hour, while a mere 25.2% felt a true sense of refreshment during their breaks. Distraction from work, pressure to prepare for the afternoon, and the ambiance around them posed significant barriers to their ability to relax. Additionally, engaging with smartphones and social media platforms was the most common way of spending lunch, indicating a need for a change in habits.

Final Thoughts

As the Japanese workforce continues to grapple with the challenges of work-life balance, initiatives such as `#Freedom at Lunch` by Ora2 are crucial for fostering a healthier, more productive environment. By promoting effective break times alongside engaging bonuses, Sunstar aims to reshape how employees view their crucial time away from work. To support and join this uplifting movement, further information and opportunities for corporate sponsorship can be found on their official project website.