#USA #Atlanta #Home Depot #US Soccer #Soccer Partnership

U.S. Soccer Federation and Home Depot Form New Alliance

In a landmark announcement, the U.S. Soccer Federation (USSF) has partnered with Home Depot, one of the leading home improvement retailers worldwide. This collaboration aims to enhance the support for the 27 national soccer teams representing the United States, including both the men's and women's senior teams as well as youth teams. The partnership marks a significant move towards elevating the soccer experience across the nation, especially through the development of the Arthur M. Blank U.S. Soccer National Training Center located in Atlanta.

Deepening Community Connections

David Wright, the Chief Commercial Officer at USSF, emphasized the mutual benefits of this strategic partnership by stating, "The deep-rooted presence of Home Depot in the Atlanta community and their strong connections to sports makes them the perfect partner for our Federation. Their support is pivotal in constructing our National Training Center, allowing us to unite communities nationwide through the beautiful game of soccer."

Molly Battin, Senior Vice President and Chief Marketing Officer at Home Depot, echoed Wright's sentiments, expressing enthusiasm for strengthening their commitment to soccer. "Our customers are sports enthusiasts, and we take pride in supporting the game they love. This partnership enables us to help lay the groundwork for the future of soccer in the United States."

A Public Celebration

The partnership was officially launched during an event at the construction site of the new training center, attended by both executives and Home Depot field staff. This celebration highlighted the connection between two iconic brands based in Atlanta and showcased progress on the facility's development. During the event, USSF's Chief Financial Officer, Chelle Adams, provided insights into the ongoing construction and what it means for the Federation's vision for soccer in America.

Celebrating Local Heroes

As part of this initiative, both organizations plan to collaborate on community programs that will spotlight local heroes making a positive impact. These individuals will be recognized as Game Day Ambassadors, providing them with unique experiences at USSF matches. Such initiatives aim to foster a sense of community engagement and promote the sport further.

Building Towards the Future

This partnership complements Home Depot’s recent agreement with FIFA, which designates Home Depot as the official home improvement retailer in North America for the upcoming 2026 FIFA World Cup. The tournament will be jointly hosted by Canada, Mexico, and the United States, with Atlanta set to host eight matches, including a semifinal.

The U.S. Soccer Federation, established in 1913, has served as the official governing body for soccer in the United States for over a century. As they look toward an unprecedented era of opportunity, their commitment focuses on five strategic pillars: fostering youth and adult participation, improving playing environments, building successful teams, boosting the soccer economy, and creating a world-class organization that thrives on diversity, equity, inclusion, and belonging (DEIB).

For more information about U.S. Soccer's vision and the Home Depot partnership, visit the official website at ussoccer.com.

About Home Depot

Home Depot is recognized as the largest home improvement retailer globally, with over 2,300 retail locations across the United States, including districts like Puerto Rico and Canada. With a workforce of over 465,000 employees, their corporation is publicly traded on the New York Stock Exchange under the ticker HD.

As the Federation prepares for the exciting initiatives ahead, the partnership between U.S. Soccer and Home Depot promises to not only strengthen the national teams but also foster community connections through a shared passion for soccer.