Mane and Cinnabon Join Forces for a Unique Beauty Kit
In an exciting new collaboration,
Mane, a brand known for its approachable and fun beauty solutions, has teamed up with
Cinnabon, the celebrated bakery famous for its delicious cinnamon rolls. This partnership has resulted in the
Mane x Cinnabon Beauty Kit, a limited-edition collection designed to bring a touch of sweetness to your beauty routine.
What makes this collaboration special is its focal point: the
Extra Frosting Lip Gloss. Inspired by the beloved cream cheese frosting that Cinnabon fans adore, this gloss promises not just a beautiful shine but also a delightful scent and flavor reminiscent of the bakery’s treats.
A Taste of Nostalgia
The creation of the Extra Frosting Lip Gloss reflects the joy associated with “extra frosting” requests from loyal customers. The launch captures the essence of special moments that transform the ordinary into the extraordinary. Jen Atkin, the founder of Mane and a self-proclaimed Cinnabon enthusiast, shared her excitement about combining these two worlds. She reminisced about growing up in Hawaii, visiting malls with her mother, and enjoying Cinnabons together—a sentimental experience she is eager to recreate with her own children.
The
Mane x Cinnabon Kit is offered at a price of
$28 and includes:
- - Extra Frosting Lip Gloss (0.08 fl. oz./2.35 mL), which aims to hydrate and smooth dry lips while providing a glossy finish. This versatile gloss can be worn day or night, giving lips that sweet touch.
- - A Pink Jelly Pop Brush and Mirror, a handy accessory that allows beauty enthusiasts to apply gloss on-the-go easily.
- - A Cinnabon Reward Card, which grants Cinnabon Rewards members access to exclusive treats inspired by the collaboration.
Collaborative Philosophy
This partnership is more than just a product; it's founded on the belief that everyday rituals—whether enjoying a favorite treat or a dedicated beauty routine—deserve to be celebrated. Nathan Baldwin, President of Cinnabon, echoed this sentiment, stating that their collaboration with Mane introduces the Cinnabon experience to beauty lovers, allowing fans to express their affection for the brand in a new, creative way.
Launch Event
To commemorate the launch, Mane and Cinnabon are hosting a consumer event on
September 26 at Century City in Los Angeles. The event will transport attendees into a Candy Land-inspired environment where they can explore the new products and dive deep into the inspiration behind this sweet collaboration.
The Mane x Cinnabon Kit will be available for early preview on Sephora's app starting
September 22, followed by wider availability on
Sephora.com and
HeyMane.com on
September 23. Select Sephora locations throughout the U.S. and Canada will stock the kit starting from
September 25.
About Mane and Cinnabon
Mane, founded by industry icon Jen Atkin, specializes in creating beauty essentials that simplify routines while also bringing joy. After years working with the beauty-obsessed community, Mane offers products that are both effective and enjoyable to use. Their offerings range from $12 to $148, available at Sephora and online.
Cinnabon, a leader in the cinnamon roll market since 1985, serves warm, freshly baked cinnamon rolls and a variety of sweet treats in over 2,400 locations worldwide. The brand is committed to exploring innovative ways to enhance customer experiences through partnerships that promote creativity and nostalgia.
Overall, the Mane x Cinnabon Beauty Kit is not just a beauty product; it’s a celebration of sweet memories and everyday luxuries, appealing to fans of both brands and beyond.