#Japan #Tokyo #APAMAN #Bear-kun #AR Photo Contest

APAMAN Introduces the 29th Bear-kun AR Photo Contest

APAMAN Co., Ltd. is holding its 29th Bear-kun AR Photo Contest, commencing on January 20, 2026. Renowned for being the leader in both the number of stores and rental contracts in the housing rental agency sector, APAMAN aims to engage participants with its beloved character, Bear-kun.

As winter sets in and a cold wave sweeps the country, this contest offers a delightful opportunity to celebrate warm moments amidst chilly days. The theme invites participants to capture their cozy moments with Bear-kun using augmented reality (AR) technology and share them on social media.

Contest Overview

The overarching aim of this year’s contest is to highlight the positive aspects of winter, focusing on how people can enjoy daily warmth during the cold season. Participants can join by taking photos with Bear-kun, focusing on ordinary yet heartwarming winter scenes:

• - Enjoying a warm drink indoors
• - Capturing snowy landscapes or winter cityscapes
• - Snapping a cozy moment by the kotatsu (heated table)
• - Reflecting on a gentle evening's ambiance

The contest encourages a focus on atmosphere rather than technical skills, inviting everyone to express their unique winter moments with Bear-kun.

How to Participate

Participants can enter the contest by following these simple steps:
1. Scan the QR code with your smartphone to activate the AR Bear-kun (No app download is required, just visit the special site).
2. Capture photos with Bear-kun during your cozy winter moments.
3. Post your photos on Instagram or X (formerly Twitter) using the hashtag #Bear-kunARExperience.
- Ensure your account is public; private accounts will not be eligible for entry.

Criteria for Judging

Entries will be evaluated based on:

• - Connection to the theme (how Bear-kun is integrated)
• - Creativity in composition, color, and storytelling
• - Expression of brightness, safety, and fun in the captured scene

Prizes

• - Three winning entries will receive the Thank You Award from Bear-kun.
• - One grand prize winner will be awarded the Best Work Award, which includes a special Bear-kun cushion, ideal for home decoration.
• - Two other winners will receive a Starbucks eGift worth 500 yen.

Winners will be announced via direct message on their social media accounts by January 28, 2026. Featured entries will be published on the Bear-kun special site by January 30, 2026.

Embracing Community and Connection

APAMAN Co., Ltd. emphasizes its mission to create a future where communities and individuals connect through housing. The Bear-kun AR Photo Contest brings people together beyond home renting, fostering shared experiences of joy and warmth during winter.

As the campaign promotes safety, participants are urged to avoid using smartphones while walking or taking photos on the road, ensuring that the surroundings are safe. Consent from any individuals captured in photos is required, and attention must be paid to copyright issues regarding any logos or third-party content.

With Bear-kun's message “Meet Bear-kun anywhere with just your smartphone!” this interactive experience becomes accessible to everyone, aiming to strengthen community bonds and enhance the joy of everyday living.

Join the Fun!

For more information and to join the Bear-kun AR experience, visit the APAMAN special site and connect with the community on social media channels like X, Instagram, YouTube, Facebook, TikTok, and note. Let's create unforgettable winter memories together with Bear-kun!