#India #Mumbai #OmniActive #Ashwagandha #Zenroot

Introduction

In the realm of natural health solutions, ashwagandha has garnered significant attention for its potential to enhance well-being. A recent breakthrough has emerged with OmniActive Health Technologies presenting new insights into their proprietary ashwagandha extract, Zenroot. Two clinical studies published in Advances in Therapy illuminate the bioavailability and efficacy of this low-dose extract, providing substantial evidence for its benefits in managing mood, stress, sleep, and anxiety.

Study Overview

Conducted on adults aged 18 to 55, the first study focused on the bioavailability of Zenroot, which is standardized to contain 1.5% withanolides. In a randomized, double-blind trial involving 20 participants, Zenroot outperformed reference products significantly. The findings revealed that Zenroot's absorption rate was over two times higher than a 600 mg reference product and 1.33 times higher than a 500 mg alternative. Moreover, participants who consumed Zenroot displayed elevated plasma withanolides at multiple intervals, confirming its superior absorption profile.

Abhijeet Morde, Divisional VP of Clinical Research at OmniActive, commented on the study, noting its unprecedented depth in ashwagandha research. Morde emphasized that by measuring specific withanolides following FDA guidelines, OmniActive had established a new standard of transparency and ingredient performance that empowers brands with clinically supported solutions.

The second study, a 12-week randomized, double-blind, placebo-controlled trial, explored the effects of Zenroot on individuals facing mild to moderate stress. Conducted with 90 participants, the results were compelling:

• - Participants reported a notable reduction in stress within just 30 days, using tools such as the Perceived Stress Scale and Mindfield® eSense Skin Response.
• - There were significant improvements in managing occasional anxiety, and mood fluctuations were greatly reduced from day 56 onwards.
• - By day 28, statistically significant enhancements in sleep quality were observed compared to baseline and placebo groups.

Market Trends

The implications of these studies are aligned with a booming trend in the ashwagandha market. As consumers increasingly seek non-pharmaceutical solutions for mood stabilization and stress management, the demand for high-quality botanical ingredients is skyrocketing. Keya Shah, Category Manager at OmniActive, stated that Zenroot's clinical validation positions it as a premier ingredient in a competitive landscape, driven by rising global interest for clean label and scientifically substantiated products.

According to Future Market Insights, the ashwagandha extract market is expected to grow from $815.7 million in 2025 to $1.79 billion by 2035, reflecting a CAGR of 8.2%. This growth is partly fueled by younger consumers in the U.S. embracing adaptogens in various functional formats, while the European market shows rapid expansion in sports nutrition and clean-label wellness sectors.

Product Quality and Safety

Zenroot's appeal is enhanced by its designation as a root-only ashwagandha extract, which ensures superior product quality, safety, efficacy, and compliance with regulatory demands in specific regions. Utilizing USP methodology for its standardization, Zenroot presents a bioavailable form of ashwagandha that is adept for incorporation into innovative delivery methods, including gummies, shots, and functional beverages.

Conclusion

As OmniActive continues to invest in new scientific research, Zenroot stands as a cornerstone ingredient for businesses aiming to excel in the mental and overall wellness markets. With its reassuring organoleptic profile and low-dose efficacy, Zenroot not only promises enhanced well-being but also signifies a shift towards grounded, data-backed health solutions.

For further insights into Zenroot and OmniActive's diverse portfolio of botanical ingredients, visit www.omniactives.com.

About OmniActive

Founded in 2005, OmniActive is committed to enhancing lives through innovative scientific advancements and reliable natural health solutions. Their extensive range of products includes scientifically validated, intellectual property-protected Specialty Actives as well as a vast selection of natural Botanical Actives tailored for global markets focusing on dietary supplements, functional foods, and beverages.