#Japan #Tokyo #VTuber #Jiyu Kukan #Emochi

Emochi and Jiyu Kukan's Real Experience Collaboration

The world of VTubing has shifted significantly, especially with the rise of Emochi, a VTuber production boasting over a million social media followers. Founded by Hirotaka Kato and based in Shinjuku, Tokyo, Emochi is known for its engaging online content and dynamic digital presence. The excitement surrounding their latest venture is palpable, as they prepare to collaborate with Jiyu Kukan, a popular complex cafe chain, starting December 12, 2025.

An Innovative Collaboration

This partnership introduces a novel concept where fans can interact directly with the VTubers during a special event. Emochi’s talented Vtuber, Ruut La Belle, will be featured in a unique silver ring presentation event allowing fans to experience an interactive moment by “placing the ring” on each other’s finger. This significant occasion not only creates a memorable experience but also gives fans a rare opportunity to engage with their favorite digital personalities in real life.

The collaboration goes beyond just interaction; it includes a point-based campaign linked to exclusive merchandise sales. As fans purchase select goods during the event, points will be awarded to five of Emochi's talented Vtubers. The points will determine the grandeur of displays at the Jiyu Kukan BIGBOX Takadanobaba store, visually emphasizing fan support in a tangible way.

This initiative is a groundbreaking merging of the traditional “merchandise purchase” with a live interaction and a sense of community. With the tagline, "Your support can make Jiyu Kukan an Emochi wonderland," this event invites fans to partake actively in a collaborative celebration.

Exclusive Silver Ring Presentation Event

One of the most anticipated highlights of this event is the special presentation of silver rings by Vtuber Ruut La Belle. Customers who purchase a designated silver ring will be invited to participate in this exclusive experience on March 28, 2026.

Fans who have followed Ruut online can now connect in an intimate and physical manner, with the unique activity of “placing the ring” on each other serving as a powerful memory. Since tactile experiences with VTubers are rare, this event promises to draw significant attention and fanfare in the Vtuber community, marking a unique interaction that will be cherished by attendees.

Participating Talent

The project showcases five popular Vtubers from the Emochi roster, including:

• - Ruut La Belle
• - Ban Setsunel Lara Karino
• - Kino Mi Tarta
• - Kokoromori Mero

These talents enjoy strong support across various social platforms, achieving impressive follower counts collectively exceeding one million. The excitement generated by their diverse fanbase promises to elevate the quality and attractiveness of the live events they will participate in.

Sales Period

The collaboration will run from December 12, 2025, at 12:00 PM to December 25, 2025, at 11:59 PM, with selected merchandise available for purchase via a special URL: Special Sales Page. The timing aligns perfectly with the Christmas season, catering to holiday shoppers looking for that ideal gift.

About the Initiative

Emochi has traditionally expanded its fan community through social media, online streaming, and digital content sales. This project represents a significant milestone as the first full-scale attempt to create real-life experiences for its community. Offering an innovative way to connect talent and fandom, Emochi aims to generate memorable “experience value” for everyone involved.

Key features of the initiative include:

• - A collaborative project where fan support leads to real store displays.
• - A special interaction event centered around the silver rings.
• - A large venue at BIGBOX Takadanobaba, enhancing the overall experience.

With this cross-sectional approach blending online and offline worlds, Emochi promises to deliver an unprecedented form of fandom engagement to eager followers.

About Fly Co., Ltd.

Operating within the entertainment realm, Fly Co., Ltd. manages VTubers and digital talents, focusing on live streaming, content creation, and e-commerce operations. The company endeavors to extract maximum appeal from entertainers who thrive on social networks and video platforms, pioneering new connections between fans and talents.

Company Overview

• - Name: Fly Co., Ltd.
• - Location: Nishi Shinjuku 4-16-13, Shinjuku, Tokyo
• - Representative: Hirotaka Kato
• - Established: 2019
• - Business Scope: VTuber production management, streaming, content creation, EC business

For media inquiries, please contact:
Fly Co., Ltd. PR Team
Email: [email protected]