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James Madison University Joins the American Conference

In a landmark decision, the Board of Directors of the American Conference has unanimously voted to accept James Madison University (JMU) as a full member. This decision marks a new chapter for JMU, as they prepare to compete within the conference starting no later than July 1, 2028.

A Thorough Evaluation Process

The journey to this membership began with a comprehensive review conducted by the American Conference. Following a formal application from JMU, the conference launched a meticulous evaluation process. This assessment focused on various key aspects, such as:

• - Institutional and academic alignment
• - Competitive strength and growth trajectory
• - Institutional investment in athletics
• - Financial sustainability and member value
• - Brand and media value, alongside fan engagement
• - Geographic and operational fit within the conference.

To ensure a robust understanding of JMU's potential contribution to the league, the evaluation process was supported by a quantitative media-value study that analyzed several factors, including market characteristics and audience performance.

A Vision for the Future

Commissioner Tim Pernetti expressed enthusiasm regarding JMU's admission. He stated, "The American Conference is a destination, and James Madison University represents everything we value and strengthens our membership." Pernetti commended JMU for cultivating a recognized national brand through dedication, innovative strategies, and successful sports performances. His confidence in JMU's alignment with the conference's core mission underscores the positive trajectory for both institutions moving forward.

JMU's Growing Brand Presence

James Madison University boasts a rapidly expanding brand, reinforced by a notable performance in athletics, strong fan engagement, and significant outreach in Virginia, Washington D.C., and the Mid-Atlantic region. The shared commitment between JMU and the American Conference emphasizes higher education values, supporting student development, and providing a remarkable student-athlete experience.

The addition of JMU will not only enhance the American Conference's identity but also reflects an investment that prioritizes innovation and service, encapsulated in the league's forward-thinking motto, "Built to Rise."

This membership is designed to protect the interests of existing members while enhancing overall member value. JMU's entry into the conference brings forth new media opportunities that will amplify the conference's existing platforms and provide additional distribution for all member institutions.

Commitment to Excellence

The addition of JMU to the American Conference represents a significant milestone for the institution and the league alike. JMU's considerable financial and commercial commitment highlights their dedication to the success of the conference, promising collaborative growth and development in the landscape of college athletics.

For the American Conference, which was established in 1979 and is recognized by the NCAA, JMU's membership continues to reshape its competitive framework. With the league under Pernetti's leadership, American sponsors 20 sports and involves 12 core institutions, promising television partnerships and valuable exposure through prominent networks such as ESPN and CBS Sports. The conference continues to position itself as a key player in collegiate athletics, providing a platform for its members to thrive.

As JMU prepares to join their new conference, both current and future fans eagerly await the competitive spirit and distinctive identity that the Dukes will bring to the American Conference. This partnership is expected to yield exciting matchups and a more vibrant athletic culture across the board.

For more information about the American Conference, visit www.theamerican.org.