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KAILAS Launches 'Stay Warm, Stay Together' Campaign

KAILAS has recently rolled out its new campaign titled 'Stay Warm, Stay Together'. This initiative aims to celebrate not only the spirit of climbing but also the essential connections and bonds that climbers share while tackling various challenges. As one of only three brands in the world that offers a comprehensive range of climbing products, KAILAS aims to emphasize the human aspect behind every ascent.

The campaign features prominent figures such as Jon Otto, director of the Chengdu Leadclimb Instruction Center, Zhang Qingwei (known as Ye Ren), KAILAS athletes Liu Junfu and Zhou Song, along with renowned international climber Aleš Česen. Through their stories, the campaign delves into how trust and mutual support are crucial when facing daunting mountain environments.

Jon Otto and Zhang Qingwei celebrate two decades of friendship, marked by sharing technical climbing knowledge before embarking on joint teaching and climbing adventures. Likewise, Liu Junfu and Zhou Song have developed a remarkable synergy through collaborative training and increasingly challenging alpine climbs. Česen has built cross-border relationships grounded in shared experiences, sound judgment, and an unwavering passion for the mountains.

In the face of harsh alpine conditions, having a reliable partner offers not just practical assistance but also vital emotional support. Likewise, possessing dependable gear is crucial, especially at high altitudes where low temperatures and treacherous terrain test a climber's limits. This is why KAILAS has designed the GT Glacier Traverse series, which brilliantly balances warmth, protection, and lightweight features tailored for snowy terrains. Some models even incorporate goose down insulation with a fill power of up to 1,000 cuin, coupled with the ultra-lightweight ZERO-Gravity fabric to achieve a superb warmth-to-weight ratio. This integration allows climbers to maintain their body heat while minimizing unnecessary weight.

The message behind 'Stay Warm, Stay Together' encapsulates the warmth of human connections along with the reliability of technical equipment. KAILAS is committed to providing high-performance materials for climbers, from high-altitude down jackets to technical protective gear and climbing equipment. Each product undergoes rigorous testing in real mountain settings, prioritizing performance, protection, and safety.

Since the end of September, campaign imagery has been displayed across outdoor digital screens in 13 cities, including Beijing, Shanghai, Hong Kong, Shenzhen, and Macao, bringing climbing stories and culture closer to a broader audience. For KAILAS, climbing is not merely an individual pursuit; it thrives on trust, collaboration, and the people who accompany us on our journeys. Through this campaign, KAILAS celebrates the alliances that enable climbers to navigate challenges and progress together.

Stay Warm, Stay Together—a mantra that serves as a reminder of the essential bonds in the climbing community, illustrating how the blend of human connection and dependable gear can elevate climbers, helping them conquer new heights together.