#USA #Washington #Marketing Strategy #Albert Morales #Statara

Statara Welcomes Albert Morales as Senior Director of New Markets

Statara, a prominent data-driven communications firm specializing in technology and public affairs, has officially appointed Albert Morales as the new Senior Director of New Markets. Announced on September 22, 2025, this strategic move comes as Statara aims to broaden its marketing and messaging strategies across the nation.

Extensive Experience in Advocacy and Communication

Morales brings over 20 years of invaluable experience working with national advocacy organizations and corporations. In his new role, he is expected to leverage this expertise to improve Statara’s marketing approach and enhance message delivery significantly. "I’m thrilled to be joining this stellar team and look forward to working toward expanding our reach nationwide and delivering winning campaigns," expressed Morales upon his appointment.

Statara has carved a niche in the market by utilizing advanced data tools that include identity resolution and record linkage capabilities. This allows them to tap into historical consumer occupancy information, making it possible to match individuals accurately through various changes over time. Such strategies have proven essential in addressing common industry challenges regarding audience targeting.

Strong Leadership Vision

Tom Bonier, CEO of TARA Group, emphasized the importance of having the right strategist in place, stating, "A strong business development strategy begins with the right strategist." Morales’ experience in engaging with elected officials and policy experts positions him perfectly to understand the benefits and limitations of research, a critical aspect as Statara seeks to expand further into new markets.

Whether it’s about building the right digital strategy for large corporations or assisting local municipalities with referendums, his diverse skills are set to be crucial for Statara’s client base. Previously, Morales focused on enhancing business development efforts at TargetSmart, which is a subsidiary of Statara.

A Track Record of Success

Before joining Statara, he served as the Vice President at GQR, a well-known polling and research firm. His significant contributions also include working with the United States Hispanic Chamber of Commerce (USHCC), where he led governmental relations in Washington, which included impactful advocacy on Capitol Hill and with various administrations.

Morales’ rich political background is also notable; he has served under three different chairpersons of the Democratic National Committee (DNC) since 2001, starting under former Virginia Governor Terry McAuliffe. He played a key role in the DNC’s 50 State Strategy aimed at Hispanic voters during Governor Howard Dean's chairmanship and was responsible for Hispanic Engagement leading up to the 2016 Presidential Primaries.

Statara's Commitment to Data Accuracy

Statara maintains its reputation as a trusted partner by ensuring high data quality through rigorous processes that include comparing multiple sources of consumer data and performing essential data quality upgrades. The company's dedication to accuracy makes it an industry leader when it comes to providing actionable insights for businesses and governments alike.

In summary, the appointment of Albert Morales marks a strategic milestone for Statara as it aims to enhance its market influence. With Morales' established track record and strategic vision, the firm is well-poised to navigate the complexities of marketing and engage effectively with diverse audiences across the country.