#Japan #Tokyo #Hana #Chanmina #BODYMENT

A New Era of Inspiration: The 'THE DAY. 花と根' Commercial

Big news from Otsuka Pharmaceutical: the release of the latest installment of their body management campaign featuring the talented duo, CHANMINA and HANA. Launching on October 11, 2025, the new TV commercial titled "THE DAY. 花と根" dives deep into the unseen efforts that contribute to their success, aligning perfectly with the campaign's core message of caring for one’s health in preparation for significant life events.

Behind the Scenes: The Journey to 'HANA'

The commercial introduces viewers to the seven-member girl group HANA, birthed from the BMSG GIRLS GROUP AUDITION named "No No Girls." Debuting after the intense final audition rounds, HANA’s daily rehearsals are portrayed in a heartfelt manner, focusing on their dedication to dance practice, songwriting, and vocal training. This behind-the-scenes glimpse emphasizes the 'roots' of their craft—the hard work that often goes unnoticed by the audience.

CHANMINA, who not only stars in the commercial but also produces HANA, serves as a guiding light for these rising stars. Just as she embodies the spirit of continuous effort and health management, viewers see parallels between her journey and that of HANA's members. This mutual struggle and dedication to artistic pursuits are powerfully depicted throughout the commercial.

The Big Day: Moment of Glory

When the day finally arrives, HANA steps onto the stage to the excited cheers of the crowd, radiating confidence and passion. CHANMINA’s presence amplifies the moment as her watchful eyes capture the essence of each member's hard work, culminating in an impactful message: "To bloom your own flower, the roots must lie in unwavering effort and health management."
This profound message resonates as viewers witness the fruits of HANA's unseen labors.

Additionally, the commercial showcases HANA's latest song, My Body, with lyrics that center on personal well-being and self-love. The track perfectly complements the visuals of the girls achieving their dreams, reinforcing the importance of the message conveyed through both sound and imagery.

Special Offers and Fan Engagement

To further engage audiences, Otsuka has launched special promotions tied to the TV commercial. Starting mid-October, fans can receive exclusive original trading cards with the purchase of specific BODYMENT products. Furthermore, those who shop from the Otsuka Plus One official online store during the campaign period can obtain holographic trading cards as a bonus for purchasing specific supplements, ensuring fans feel connected to their idols while prioritizing their health.

The BODYMENT campaign is designed under the slogan, "THE DAY. Let’s prepare for that day." This initiative aims to support health-conscious individuals leading up to important milestones in their lives. Through relatable narratives and engaging marketing, Otsuka Pharmaceutical continues to solidify its commitment to holistic well-being.

The Significance of 'THE DAY.'

The underlying concept of the new campaign can be linked to the significance of unseen effort coupled with consistent health management. The day HANA steps onstage is merely the tip of the iceberg, with their extensive preparations, setbacks, and perseverance forming the foundation of their eventual success.
In a world driven by instant gratification, the commercial serves as a reminder that the path to self-actualization often requires diligence and unseen effort – a sentiment echoed relatable to many striving for their dreams.

As fans gear up for the launch of CHANMINA and HANA’s commercial, they can look forward to not only watching a stunning visual narrative but also appreciating the deeper messages about growth, support, and the dedication required to flourish in their own lives.

For more information and updates, visit the special campaign site here.