Haier Invites Youth Tennis and Fans to Experience the Roland-Garros 2026 with Engaging Events
Recently, Haier, the world’s leading home appliance brand for 17 consecutive years, held a highly anticipated event known as the Haier Fans Club on June 2 at La Faisanderie, Stade Français, in Paris. This occasion marks the fourth consecutive year Haier has partnered with Roland-Garros, reinforcing its commitment to youth tennis development and fan engagement through the Haier Clay Court Open, a prestigious youth tennis tournament aimed at players aged 12 to 15 from the greater Paris area.
The competition saw talented junior players competing in a professional match format on clay courts, culminating in an exciting finale where Victor de Bure and Victoria Andrieu emerged as the champions in their respective singles categories. As Wang Meiyan, Vice President and Brand Director at Haier Group commented, "The Haier Clay Court Open provides young tennis players in Greater Paris a competitive day on the clay, along with tickets to the Roland-Garros finals. This meaningful prize sets a standard that we uphold across all our sports partnerships."
The Haier Fans Club event encompasses more than just tennis; it underlines Haier's dedication to creating impactful experiences that resonate with local communities. In line with this, throughout the Roland-Garros 2026 tournament, Haier showcased its flagship range of smart home appliances at the venue. The exhibition included a variety of products such as refrigerators, wine coolers, dishwashers, laundry centers, and smart kitchen appliances, providing an interactive space for visitors to engage with the latest offerings.
From June 3 onward, Haier also organized a temporary installation at Place de la Concorde featuring a global photo exhibition highlighting Haier fan communities worldwide. In a striking integration of sports sponsorship, Haier also engaged football fans by hosting interactive events, drawing on its partnerships with prominent football clubs Paris Saint-Germain and Liverpool. The harmonization of its tennis and football collaborations in one venue in Paris creates a dynamic environment that caters to diverse sporting interests.
The strategic choice of sports as a platform for brand engagement underlines Haier's recognition of sports as a medium that authentically connects with consumers. By tapping into universal themes of excellence, perseverance, and human potential that sport represents, Haier cultivates deep emotional connections with its audience, extending the brand experience beyond traditional marketing efforts.
This philosophy forms the core of Haier's long-term sports marketing strategy, which has evolved over more than two decades into a multi-sport ecosystem. This ecosystem spans a range of sports including basketball, tennis, football, badminton, cricket, motorsports, hockey, volleyball, and more, positioning Haier prominently within the athletic landscape.
Through strategic partnerships with major sporting events, effective brand activation, and sustainable community initiatives, Haier cultivates deep-rooted and genuine relationships with consumers on both local and global levels. By aligning its brand with the spirit of competition and achievement, Haier enhances its position as a forward-looking, performance-oriented company that resonates with consumers who aspire to excellence in every aspect of life.
To learn more about Haier’s exciting sports events, visit https://www.haier.com/global/.
About Haier Group
Haier Group, established in 1984, is a leading global provider of solutions aimed at enhancing quality of life and driving digital transformation under the philosophy of ‘More Creativity, More Possibilities’. The company operates 10 research and development centers, 35 industrial parks, and 173 manufacturing sites, with its global revenue reaching $59.8 billion in 2025. Having been consistently ranked among the top 100 most valuable global brands by Kantar BrandZ for eight years, Haier has also held the top position in the global major appliances brand ranking by Euromonitor for 17 consecutive years. Moreover, Haier has eight publicly traded companies, and its subsidiary, Haier Smart Home, is featured in the Fortune Global 500 and Fortune's Most Admired Companies lists.
The competition saw talented junior players competing in a professional match format on clay courts, culminating in an exciting finale where Victor de Bure and Victoria Andrieu emerged as the champions in their respective singles categories. As Wang Meiyan, Vice President and Brand Director at Haier Group commented, "The Haier Clay Court Open provides young tennis players in Greater Paris a competitive day on the clay, along with tickets to the Roland-Garros finals. This meaningful prize sets a standard that we uphold across all our sports partnerships."
The Haier Fans Club event encompasses more than just tennis; it underlines Haier's dedication to creating impactful experiences that resonate with local communities. In line with this, throughout the Roland-Garros 2026 tournament, Haier showcased its flagship range of smart home appliances at the venue. The exhibition included a variety of products such as refrigerators, wine coolers, dishwashers, laundry centers, and smart kitchen appliances, providing an interactive space for visitors to engage with the latest offerings.
From June 3 onward, Haier also organized a temporary installation at Place de la Concorde featuring a global photo exhibition highlighting Haier fan communities worldwide. In a striking integration of sports sponsorship, Haier also engaged football fans by hosting interactive events, drawing on its partnerships with prominent football clubs Paris Saint-Germain and Liverpool. The harmonization of its tennis and football collaborations in one venue in Paris creates a dynamic environment that caters to diverse sporting interests.
The strategic choice of sports as a platform for brand engagement underlines Haier's recognition of sports as a medium that authentically connects with consumers. By tapping into universal themes of excellence, perseverance, and human potential that sport represents, Haier cultivates deep emotional connections with its audience, extending the brand experience beyond traditional marketing efforts.
This philosophy forms the core of Haier's long-term sports marketing strategy, which has evolved over more than two decades into a multi-sport ecosystem. This ecosystem spans a range of sports including basketball, tennis, football, badminton, cricket, motorsports, hockey, volleyball, and more, positioning Haier prominently within the athletic landscape.
Through strategic partnerships with major sporting events, effective brand activation, and sustainable community initiatives, Haier cultivates deep-rooted and genuine relationships with consumers on both local and global levels. By aligning its brand with the spirit of competition and achievement, Haier enhances its position as a forward-looking, performance-oriented company that resonates with consumers who aspire to excellence in every aspect of life.
To learn more about Haier’s exciting sports events, visit https://www.haier.com/global/.
About Haier Group
Haier Group, established in 1984, is a leading global provider of solutions aimed at enhancing quality of life and driving digital transformation under the philosophy of ‘More Creativity, More Possibilities’. The company operates 10 research and development centers, 35 industrial parks, and 173 manufacturing sites, with its global revenue reaching $59.8 billion in 2025. Having been consistently ranked among the top 100 most valuable global brands by Kantar BrandZ for eight years, Haier has also held the top position in the global major appliances brand ranking by Euromonitor for 17 consecutive years. Moreover, Haier has eight publicly traded companies, and its subsidiary, Haier Smart Home, is featured in the Fortune Global 500 and Fortune's Most Admired Companies lists.
Topics Sports）
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