Repro's Marketing Automation Solution Boosts BitWalk's Performance Dramatically

Repro Inc., a leading company in providing data-driven marketing solutions, recently announced the success of its deployment of marketing automation for the smartphone application "BitWalk" operated by Paddle Inc. The introduction of Repro's multi-channel marketing automation software, "Repro MA," is aimed at maximizing app revenues and lifetime value (LTV) for its users. This case study exemplifies Repro's capability to enhance financial outcomes through robust marketing interventions, identified through interviews and empirical evidence.

A Closer Look at BitWalk

Under the mission of increasing financial choices, Paddle has developed the "BitWalk" app, a Move-to-Earn (M2E) application that rewards users with Bitcoin points for walking. Despite its appealing concept of earning rewards by simply walking, BitWalk faced challenges with user retention, particularly after the first day of registration. Recognizing this pressing issue, the team set a goal to significantly improve next-day retention rates (RR) with the assistance of Repro.

By leveraging Repro's tailored solutions, Paddle engaged in a data-driven approach to analyze user behavior. They revisited the design of push notifications and the onboarding process, resulting in a 7 percentage point recovery in the next-day RR, along with a notable increase in revenue.

Achievements in Just Five Months

The struggle with new user retention had been evident for BitWalk, particularly since its RR had declined considerably over time. The company recognized that sustainable growth was at stake, prompting the adoption of Repro's marketing solutions. Paddle established key growth indicators (KGI), focusing on next-day RR and average revenue per user (ARPU). The analysis revealed that users who engaged with multiple features on their first day had higher retention rates, leading to a structured set of six KPIs to work with:

1. Push Notification Opt-In
2. Multiple Launches on Day One
3. Login Activity
4. Fivefold Stamp Opportunities
5. Price Predictions
6. Gacha Activities

With a clear roadmap of KPIs laid out, Paddle and Repro focused on enhancing user experiences. The timing for soliciting push notification permissions was adjusted, resulting in a significant improvement in the opt-in rate. Furthermore, users showed increased adoption of features like Gacha and price prediction, enriching the overall first-day user experience.

Surprisingly, after just five months of implementing Repro's solutions, BitWalk achieved its target for next-day RR and simultaneously witnessed an uptick in revenue, signaling a successful collaboration.

Testimonials from Leadership

Comments from Paddle's CEO, Yuujin Ide, and Growth Hacker, Minami Kamada, highlight the important strides made during this journey:

Yuujin Ide:
"Our recovery in next-day RR has played a significant role in uplifting our revenue streams. The ability to identify impactful strategies is an undeniable evolution in our operational capacity. The contributions from Repro, especially in timing and presentation of pushes, have greatly enhanced our monetization strategies. Various app feature improvements have stemmed from Repro's insights, and we intend to expand our collaboration further."

Minami Kamada:
"Utilizing the Repro App has streamlined our daily evaluations and decision-making processes. It encourages discussions among our team members focused on patterns and immediate actions for improvement. We believe that reflecting on our actions and learning from them is as crucial as implementing changes. Over time, we have fine-tuned our strategies to elevate user satisfaction and retention. Clearly, tools like Repro App that provide insightful data visualizations are invaluable."

What is BitWalk?

BitWalk is a free M2E application that rewards users with Bitcoin points based on the number of steps they take each day. By utilizing features integrated with Apple HealthKit and Google Fit, users can accurately track their steps. They can enhance their earnings by engaging with ads, completing missions, or participating in price prediction activities. This unique revenue-sharing system allows users to gain Bitcoin without initial investments.

The Bitcoin points awarded can be redeemed at a rate of 1000 points for 1 Bitcoin, paving the way for users to start trading with zero upfront costs. Moreover, since investments rely on points rather than actual cash, participants are safeguarded against market volatility.

About Repro Inc.

Repro Inc. specializes in multi-channel integrated marketing automation solutions through its flagship product "Repro MA" and also offers services like "Repro Booster" to enhance website performance. Their focus on leveraging AI-driven data structures allows businesses to streamline their marketing efforts effectively. For further detail, please visit Repro’s website.

In Conclusion

The partnership between Repro and Paddle is a noteworthy example of how innovative marketing solutions can yield measurable results, not only in user engagement but also in revenue growth. With continued collaboration, both companies anticipate unlocking further potential in their operations and user experiences.