#Japan #Tokyo #Dog Breeding #I Search Marketing #Pet Advertising

Introduction

In recent years, the pet industry, especially breeders and pet shops involved in puppy sales, has been feeling the limitations of traditional advertising methods. Sky-high portal listing fees and decreasing cost-effectiveness of flyers have made it difficult to attract new customers. However, I Search Marketing Japan, headquartered in Shinjuku, Tokyo, has introduced a groundbreaking service called the "Account Ranking Service" that is drawing significant attention. This service has reportedly achieved a remarkable Return on Advertising Spend (ROAS) of over 1000% in the puppy sales business, where each puppy is priced between 200,000 and 300,000 yen.

Success Stories from Actual Users

Here, we will share testimonials from three owners who have implemented this service.

Interview 1: A Breeder from Suginami, Tokyo

"Previously, I was spending nearly 100,000 yen on a large portal site, but I was only getting a few inquiries. After introducing I Search's 'Account Ranking Service,' my posts started appearing at the top when I searched for hashtags like #TokyoPuppy and #ToyPoodleSale on Instagram.

In just two months, my followers skyrocketed from 800 to 2,500, and appointment bookings surged. With just 100,000 yen in advertising fees, my sales exceeded 1.2 million yen, resulting in a ROAS of 1200%. Gaining exposure among young customers using Instagram search really made a difference."

Interview 2: A Pet Shop Owner from Sakai, Osaka

"Now, my shop appears at the top for searches like #OsakaBreeder and #PuppySaleOsaka. What surprised me was not just the search ranking, but also that my shop name appears in the suggested search terms. Customers can discover us naturally while typing, giving us an edge over competitors.

In just three months, my followers grew from 1,200 to 4,000. I increased my sales by 150% compared to the previous year, achieving around 2 million yen monthly in sales, with advertising expenses of only 150,000 yen. That's a ROAS of over 1000%. Focusing on strengthening my account has proven to be much more effective than relying on major influencers."

Interview 3: A Breeder from Hakata, Fukuoka

"Since I thought my locality had fewer competitors than urban areas, I assumed I didn't need to focus too much on search ranking. However, in reality, I realized I needed to stand out in search results. Since using this service, I consistently show up at the top for hashtags like #HakataPuppy and #FrenchBulldogSale, and I frequently gain exposure in the recommended tabs.

As a result, my weekend viewing appointments are almost fully booked. Selling a single puppy priced around 250,000 yen makes more than enough to cover my advertising expenses. In fact, within two months, I sold seven puppies, yielding 1.75 million yen, while my advertising costs were merely 120,000 yen, resulting in approximately 1450% ROAS. These results are something traditional flyers or magazine ads could never achieve."

Moving Away from Influencer Dependence

Historically, the pet industry relied heavily on influencers to promote puppies, but the effectiveness was often short-lived. This case clearly demonstrates that multiplicatively exposing official accounts through search, suggestions, and recommended tabs leads to stable customer acquisition and improved branding. When customers recognize a store as a place they’ve seen multiple times on Instagram, trust is established, resulting in a quicker transition from inquiry to purchase.

Future Prospects for I Search Marketing Japan

CEO Kim Seon-cheol expresses his vision: "The pet industry has a high price point, so each sale has a significant impact. That’s why our 'Account Ranking Service,' which can achieve over 1000% ROAS, holds immense value. Moving forward, we will expand our service not just in food and beauty, but also across other sectors such as pets and education, supporting small businesses across the nation."

Company Information

• - Company Name: I Search Marketing Japan Inc.
• - Location: 3rd Floor, Frontier Shinjuku Tower Office, 3-9-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - CEO: Kim Seon-cheol
• - Founded: October 2024
• - Business Activities: Instagram advertising operations, SNS marketing support, AI marketing system development
• - Website: ismj.co.jp
• - Phone Number: 03-6736-4754
• - LINE ID: @isearch