Ginza Eikokuya Crowned Top Custom Suit Shop in 2026 Customer Satisfaction Ranking

Ginza Eikokuya Achieves Top Rank

On June 10, 2026, Ginza Eikokuya, a prestigious name in custom suits operated by Eikokuya Co., Ltd., was announced as the top-rated custom suit shop in the 2026 GMO Customer Satisfaction Ranking. Founded in 1940, this venerable institution has continually innovated its business practices to maintain excellence in customer service and satisfaction.

Three Pillars Sustaining the Ranking

Ginza Eikokuya's impressive ranking was bolstered by a unique operational structure focused on customer satisfaction, employee engagement, and optimized business practices.

A Structure Supporting Honest Customer Interaction

Eikokuya believes that a rewarding workplace fosters outstanding customer service. To prioritize genuine interactions over sales figures, they have implemented a system that allows staff to focus solely on customer needs. This approach involves evaluating not just short-term results but assessing how staff engages in the journey towards shared goals. By minimizing the pressure on immediate sales outcomes, they create an environment that nurtures authentic customer relations.

Additionally, Eikokuya has fostered a culture that encourages the reduction of unnecessary tasks, enabling employees to dedicate more time to customer-facing activities. They emphasize efficient practices that eliminate redundant processes, boosting meaningful engagement between staff and customers.

Strategic Reduction of Store Count with Revenue Maintenance

The decision to significantly reduce the number of physical locations has proven beneficial, allowing the company to lower its break-even point and escape the typical pressure of meeting short-term revenue targets. Despite shrinking from 11 stores in 2019 to just 4 by 2025, Eikokuya has managed to maintain and even expand its sales, showcasing a remarkable transition in business strategy.

This remarkable outcome—a revenue of 1.46 billion yen in 2025—indicates a successful strategy that focuses on maintaining quality and personal service over sheer growth. The transition was made possible due to financially sound management practices that enabled restructuring without incurring debt.

Commitment to Human Capital Investment

Ginza Eikokuya's achievement is a testament to their investment in human resources. The company boasts a staggering 0% turnover rate for employees with less than three years of service and an average tenure exceeding 23 years. Such remarkable retention is enhanced by solid training and development infrastructure.

The introduction of dedicated one-on-one meeting rooms in the newly merged stores facilitates ongoing communication between staff and management, supporting a culture of collaborative growth that aligns with their philosophical commitment to constant improvement. A cap on the number of direct reports—set at no more than six per manager—ensures deep engagement and mentorship between employees and their supervisors.

Intentional Constraints on Production

Despite investing between 600 million and 700 million yen in a new workshop, the primary goal is to enhance the educational environment and mitigate legal risks rather than to escalate production. Eikokuya strictly limits annual manufacturing to around 3,500 suits, even in the face of high demand. By controlling supply, they aim to maintain the quality of craftsmanship and customer experience, reinforcing their brand integrity.