Exciting Launch of Mini Singlow Tint by BRAYE at Seven-Eleven

Korean cosmetics have been making waves globally, and BRAYE is at the forefront with its innovative offerings. The brand, known for its stylish and wearable cosmetic products, has recently announced the release of the mini version of its popular Singlow Tint lip product. Beginning September 5, 2026, this coveted item will be available in limited quantities at Seven-Eleven stores across Japan. This launch follows the success of last year’s Lip Sleek Mini, which garnered attention on social media platforms for its long-lasting wear.

The new Mini Singlow Tint is designed for those who desire convenience and beauty on-the-go. Its slim pen-style packaging allows users to slip it into small bags or even pockets. With vibrant colors that cater to varying fashion choices and moods, it presents a perfect opportunity for users to explore multiple shades without committing to full sizes.

One of the standout features of the Singlow Tint Mini is its unique color application technology. This product achieves a sheer, vibrant finish with just a single swipe, while allowing for layering to enhance depth and richness in color. BRAYE’s patented technology ensures that the color and coating stay separate, providing a durable, beautiful finish that’s less prone to fading.

Notably, the tint contains over 20% moisturizing beauty serum ingredients. This ensures a non-sticky and comfortable application, effectively adhering to the lips and addressing dryness. Additionally, the inclusion of high-refractive light oils contributes to a glossy finish, giving the lips a plump and attractive appearance.

The Mini Singlow Tint will be available in six colors, featuring four popular shades alongside two exclusive colors only found at Seven-Eleven. As a delightful bonus, each purchase comes with customizable stickers, allowing buyers to add a personal touch to their cosmetic item. Users can even transform the cap into a charm by threading a keychain through the designated hole, elevating the product's aesthetic appeal.

The retail price is set at 900 JPY (tax included: 990 JPY), making it a budget-friendly option for those who wish to experiment with new colors. However, keep in mind that availability is limited, and once supplies run out in stores, they will no longer be available, amplifying the allure of this new launch.

The brand BRAYE emerged in May 2024, quickly rising to prominence thanks to its unique approach to beauty, termed 'ROUGH BEAUTY'. It embodies a balance between high fashion and functionality, resulting in products that not only serve aesthetic purposes but also fit seamlessly into everyday life. The name 'BRAYE’ suggests an intimate call to beauty, reminiscent of how friends address one another. This friendly, unpretentious branding is part of what has captivated consumers and contributed to the brand's viral success on social media.

Officially launched in Japan via Instagram, BRAYE continues to expand its reach through direct retail operations and partnerships with various shop fronts. The company behind BRAYE, Food Cosme, has been pivotal in distributing K-beauty products and enhancing the visibility of innovative cosmetics in Japan.

For those interested in trying out this new makeup find, mark your calendars for September 5. BRAYE’s Mini Singlow Tint is set to become a must-have item for both avid beauty enthusiasts and casual users alike, blending convenience with exceptional quality. Don’t miss out on the chance to elevate your makeup game with this chic and trendy lip tint!

For updates on the brand and information regarding future launches, follow BRAYE on their official Instagram page at BRAYE Japan Instagram.