#Japan #Shinjuku #Kajitte #KiwiGummy #AppleFlavor

Kajitte's New Flavor: Kiwi & Apple

Fans of Lotte's hard gummy brand, Kajitte, can rejoice! Starting July 7, 2026, a new flavor, Kajitte Kiwi & Apple, will be available at convenience stores and station kiosks. This launch not only introduces a delightful summer and fall flavor combination but also features the beloved official character, Kajiru! Marmot, on the packaging.

The Flavor Experience

Emphasizing the concept of “Crunch and Fruity”, the new release combines kiwi and apple flavors in one bag, ensuring that consumers enjoy a burst of fruity goodness right from their first bite. Thanks to Lotte's unique Fruit Flavor Elevation Method, this chewy treat promises an enjoyable hard texture, complemented by the refreshing taste of the fruit.

Perfect for Refreshment

These gummies are not just for fun; they offer a satisfying alternative for quick refreshment during work hours or a small snack to quell those midday cravings. The character Kajiru! Marmot has captured the hearts of many fans on social media, with requests for its inclusion on the packaging. These wishes have been granted, presenting a collection of four different designs, each showcasing this adorable mascot.

Quality and Craftsmanship

Lotte's commitment to quality extends throughout the Kajitte series. Speaking of the new Kiwi flavor, Takashi Taniguchi from the Central Research Institute at Lotte commented, “We prioritized the essence of hard texture while aiming for authentic fruity notes.” The kiwi flavor is derived from Green Kiwi instead of the sweeter Golden Kiwi, resulting in a taste that mirrors the fruit’s tangy essence without the overpowering green notes. Achieving this flavor took significant iterations and testing to meet Lotte's high standards.

Explore Both Flavors

Inside each 80g bag, consumers will experience the joy of both kiwi and apple flavors, capturing the essence of a fruit feast. The unique apple flavor is crafted to replicate the sweet, crisp taste of honey apples, perfectly balancing sweetness and tartness, even down to the texture of biting into the skin—adding a delightful crunch.

Fruit Flavor Elevation Method

How It Works

The Fruit Flavor Elevation Method is anchored in three vital elements:

• - Aromatics: Dedicated research led to the development of specific fragrances that enhance the enjoyment of the gummies, providing a constant fruity aroma from the first bite to the last.
• - Texture: Lotte meticulously selected the types and amounts of gelatin utilized, ensuring that even as a hard candy, the flavors blossom seamlessly.
• - Quality Ingredients: Striving for a pure fruit experience, Lotte selected high-quality gelatin that minimizes off-flavors, tailoring their ingredients to suit each specific flavor.

Limited Edition Packaging

The exciting new packaging features Kajiru! Marmot in various fun scenarios across four distinct designs. This limited edition pack not only encourages enjoyment of the sweet treats but also allows fans to collect all four designs.

Launch Campaign

To celebrate the launch on July 7, 2026, Lotte will host a special giveaway event. Fans can participate by following Lotte’s official X account and submitting a post using the hashtag #CruchFruityFun. 100 winners will receive their supply of Kajitte Kiwi & Apple for free, making it an even more enticing offer.

Conclusion

So, whether for a quick pick-me-up during the day or simply to relish the delicious combination of kiwi and apple, get ready to crunch and savor the new Kajitte Kiwi & Apple, featuring the charming Kajiru! Marmot. Your taste buds are sure to thank you this summer and fall!

For more information, check Lotte's official website here.