Wellth Secures $36M in Series C Funding for Daily Care Motivation Initiative
In a significant development within the digital health landscape, Wellth has successfully raised $36 million in a Series C funding round, which was notably oversubscribed. This financing comes as health plans increasingly acknowledge the importance of daily care motivation strategies, and it reflects strong investor confidence in Wellth’s unique approach to health care.
The Series C round, which closed in August 2025, was spearheaded by Mercato Partners. Additional contributions came from diverse investors, including FCA Venture Partners, Comcast Ventures, and existing partners like SignalFire and NY Life. The funds raised will primarily be directed toward broadening the reach of Wellth's innovative app across various high-need sectors, including Medicare Advantage, Medicaid, and dual-eligible special needs plans (D-SNP).
Matthew Loper, CEO and co-founder of Wellth, expressed his excitement about the funding, emphasizing that it validates the company’s mission to redefine how health care engages with patients. Unlike traditional methods that often involve sporadic interactions, Wellth has adopted a more integrated approach, described as Daily Care Motivation. This method focuses on building a continuous connection with patients, helping them navigate their health journeys daily.
By incorporating behavioral economics into their framework, Wellth incentivizes users to achieve daily health-related tasks such as medication adherence and regular health check-ins. These strategies have been proven to foster healthy habits over time, which not only enhances individual health outcomes but also effectively reduces healthcare costs. Loper noted, "We've seen that by fostering small, positive daily interactions with our members, we can drive significant improvements in health outcomes."
John Snyder, the COO at Wellth, highlighted his personal experiences with the platform, stating that the results observed during his tenure as a customer exceeded expectations. He reiterated that Wellth’s capabilities in altering member behavior and decreasing costs underscore the potential to revolutionize healthcare.
The funds will facilitate the introduction of new generative AI capabilities within Wellth's platform. By harnessing a decade's worth of behavioral data, the company aims to create personalized motivation and care journeys tailored to individual users. This enhancement will ideally promote deeper engagement, especially with harder-to-reach populations, further maximizing both cost savings and quality outcomes for health plan partners.
Mercato Partners, recognized for investing in high-potential firms, brings invaluable expertise to Wellth. Their mission aligns with Wellth's vision of not only providing financial resources but also operational support and strategic guidance to scale growth effectively. With nearly two decades of experience, Mercato has assisted numerous companies in achieving transformative results.
Wellth's model has recently attracted attention due to its successful engagement metrics. With over 50 million daily check-ins from members, the app has achieved impressive statistics: a 90% adherence rate to care plans, a 51% reduction in inpatient admissions, and a 16% improvement in medication adherence. Moreover, Wellth's integration into health plans has resulted in 4+ Star ratings across Medicare measures and contributed to substantial cuts in avoidable healthcare costs.
In conclusion, Wellth’s recent funding round not only showcases the demand for innovative health solutions but also positions the company as a leader in creating meaningful daily relationships within the health sector. As they expand their services and ramp up product innovation, Wellth aims to redefine patient engagement, ultimately leading to healthier communities and more sustainable healthcare systems.
The Series C round, which closed in August 2025, was spearheaded by Mercato Partners. Additional contributions came from diverse investors, including FCA Venture Partners, Comcast Ventures, and existing partners like SignalFire and NY Life. The funds raised will primarily be directed toward broadening the reach of Wellth's innovative app across various high-need sectors, including Medicare Advantage, Medicaid, and dual-eligible special needs plans (D-SNP).
Matthew Loper, CEO and co-founder of Wellth, expressed his excitement about the funding, emphasizing that it validates the company’s mission to redefine how health care engages with patients. Unlike traditional methods that often involve sporadic interactions, Wellth has adopted a more integrated approach, described as Daily Care Motivation. This method focuses on building a continuous connection with patients, helping them navigate their health journeys daily.
By incorporating behavioral economics into their framework, Wellth incentivizes users to achieve daily health-related tasks such as medication adherence and regular health check-ins. These strategies have been proven to foster healthy habits over time, which not only enhances individual health outcomes but also effectively reduces healthcare costs. Loper noted, "We've seen that by fostering small, positive daily interactions with our members, we can drive significant improvements in health outcomes."
John Snyder, the COO at Wellth, highlighted his personal experiences with the platform, stating that the results observed during his tenure as a customer exceeded expectations. He reiterated that Wellth’s capabilities in altering member behavior and decreasing costs underscore the potential to revolutionize healthcare.
The funds will facilitate the introduction of new generative AI capabilities within Wellth's platform. By harnessing a decade's worth of behavioral data, the company aims to create personalized motivation and care journeys tailored to individual users. This enhancement will ideally promote deeper engagement, especially with harder-to-reach populations, further maximizing both cost savings and quality outcomes for health plan partners.
Mercato Partners, recognized for investing in high-potential firms, brings invaluable expertise to Wellth. Their mission aligns with Wellth's vision of not only providing financial resources but also operational support and strategic guidance to scale growth effectively. With nearly two decades of experience, Mercato has assisted numerous companies in achieving transformative results.
Wellth's model has recently attracted attention due to its successful engagement metrics. With over 50 million daily check-ins from members, the app has achieved impressive statistics: a 90% adherence rate to care plans, a 51% reduction in inpatient admissions, and a 16% improvement in medication adherence. Moreover, Wellth's integration into health plans has resulted in 4+ Star ratings across Medicare measures and contributed to substantial cuts in avoidable healthcare costs.
In conclusion, Wellth’s recent funding round not only showcases the demand for innovative health solutions but also positions the company as a leader in creating meaningful daily relationships within the health sector. As they expand their services and ramp up product innovation, Wellth aims to redefine patient engagement, ultimately leading to healthier communities and more sustainable healthcare systems.
Topics Health）
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