Adam Opalka's Journey from Team Member to VP at Express Wash Concepts

Express Wash Concepts Elevates Adam Opalka to Vice President of Retail

COLUMBUS, Ohio — June 10, 2026 — Express Wash Concepts (EWC), a preeminent contender in the express car wash sector, has made headlines by promoting Adam Opalka to the position of Vice President of Retail. This move underscores the company's commitment to nurturing talent from within and highlights Opalka’s remarkable journey through nearly three decades of service in the car wash industry.

Opalka’s new role encompasses overseeing operational performance, devising growth strategies, and enhancing profitability for EWC, which boasts a portfolio of over 141 locations across multiple states. His leadership will extend to managing Regional Directors, collaborating with executive teams, and fostering ongoing development opportunities for EWC's workforce.

A Career Built on Dedication

Adam Opalka's ascent in the industry began in 1996 when he first entered the workforce as a front-line team member. Over a span of 29 years, he has expertly navigated through various operational roles, honing his skills in team building and leadership. His impressive trajectory exemplifies dedication and the ability to adapt and thrive in a dynamic business environment.

Joining EWC in 2020, Opalka was pivotal in launching the Clean Express brand in the Cleveland area and quickly ascended from Site Manager to Area Manager, then to Regional Director and Senior Regional Director. Under his stewardship, the Cleveland market has transformed into one of the company's most significant operating regions, with over 30 locations and a team of more than 400 members across both Cleveland and Pittsburgh.

A Vision for the Future

“Adam's career exemplifies what can be achieved when talent, hard work, and leadership converge,” stated John Roush, EWC’s Founder and CEO. “He possesses an in-depth understanding of our business model, having experienced it from various angles throughout his career.”

In his new role, Opalka aims to ensure that operations remain consistent across the board, augment field leadership, and support EWC’s expansion into new markets. He is dedicated to the company’s mission of providing exceptional customer experiences while prioritizing the growth of its staff.

“Great operations begin with great people,” Opalka emphasizes. “The most fulfilling aspect of my career is witnessing the growth of team members into leaders. I am honored to lead EWC into the next phase of its growth while continuously investing in our team and culture.”

Opalka’s leadership philosophy revolves around empowering employees, fostering accountability, and nurturing environments where team members feel challenged yet supported in achieving their goals. This approach has not only earned him respect but also a reputation for cultivating robust organizational cultures aligned with trust, ownership, and continuous improvement.

An Organization That Values Internal Development

Roush commended Opalka’s journey as a testament to EWC’s ability to elevate talent from within. “Adam's rise from team member to Vice President showcases the opportunities present at EWC and reinforces our belief that investing in our people is crucial for sustained success. His operational acumen and commitment to our values position him as the perfect fit to direct our retail operations moving forward.”

In conclusion, Adam Opalka’s promotion to Vice President of Retail at Express Wash Concepts is not just a career milestone but a reflection of the company’s foundational belief in homegrown talent. As EWC continues to expand its footprint in the express car wash industry, Opalka's leadership will be pivotal in maintaining the company's reputation for excellence and innovation in customer service.

For more detailed insights on Express Wash Concepts and their unique offerings, visit www.expresswashconcepts.com.