Goodyear Launches Global Campaign Celebrating the Power of Eagle Tires
On May 1, 2026, Goodyear Tire & Rubber Company introduced an exciting global initiative titled "Fast Is In Us". This campaign highlights the Eagle performance tires, known for their iconic status in high-performance driving. As Goodyear strives to become the premier choice in tires and service, this initiative plays a pivotal role in redefining the narrative surrounding their top-tier products. The launch took place during the famed Kentucky Derby, signaling a blend of heritage, speed, and automotive excellence.
Mark Stewart, the CEO of Goodyear, emphasized the growing demand among drivers for superior performance tires, stating, "The performance car category is growing, and the drivers entering it want tires worth bragging about." With a rich history exceeding four decades, the Eagle tires have built a reputation for reliability in performance and racing. The "Fast Is In Us" campaign aims to re-establish Eagle as the brand of choice for knowledgeable drivers who prioritize performance. This initiative signifies a commitment to ongoing innovation, premium products, and fostering brand loyalty.
The campaign transcends traditional perceptions of speed; it encapsulates the passion and enthusiasm of driving enthusiasts—those who appreciate the finer points of automotive design and engineering. J.J. Kraft, Vice President of Global Creative at Goodyear, expressed that the Eagle line is integrated deeply into car culture, making it a representative symbol for those dedicated to high performance. "Fast Is In Us embodies the belief that performance is something you experience, not just something advertised," Kraft explains.
Underpinning this campaign is a legacy built from decades of excellence in motorsport and collaboration with leading automotive manufacturers. Products like the Eagle F1 Asymmetric 6 and Eagle F1 SuperSport showcase the advancements in tire technology that engineers and designers have tirelessly worked on. These innovations ensure drivers experience confidence and control, allowing them to maintain peak performance throughout their journey.
Fast Is In Us is not just about marketing Eagle tires; it’s a comprehensive platform designed to re-invigorate the brand's presence in the performance driving community. This initiative marks a strategic shift for Goodyear, positioning it not merely as a tire manufacturer but as a thought leader in the automotive realm. As the campaign unfolds over the years, it will be activated through multifaceted channels, including premium TV, digital platforms, and cultural events, affirming its commitment to making Eagle synonymous with performance.
At the Kentucky Derby, this campaign launched with a creative twist, as the Goodyear Blimp soared overhead displaying the catchy tagline, "Did someone say horsepower?" This play on words brings together the exhilarating atmosphere of the derby with the performance-driven ethos of the Eagle brand.
As Goodyear moves forward with the Fast Is In Us initiative, it recognizes the importance of connecting with both long-time fans and new audiences interested in automotive performance. Partnering with Publicis P1T Crew and led creatively by BBH USA, this campaign is set to resonate across race tracks and roadways alike. The goal is to elevate the Eagle tires from a one-time choice into a lifestyle philosophy, deeply embedded in the fabric of the performance driving experience.
For anyone passionate about cars and performance, Eagle tires serve as a badge of quality and pride. The Fast Is In Us campaign is not simply a reflection of tires; it symbolizes an enduring commitment to performance innovation that respects the craft behind exceptional driving. With Goodyear leading this charge, the Eagle name is poised to reclaim its rightful place in the annals of automotive history, reminding drivers everywhere why the thrill of performance matters. For more information, visit Goodyear's official website.
Mark Stewart, the CEO of Goodyear, emphasized the growing demand among drivers for superior performance tires, stating, "The performance car category is growing, and the drivers entering it want tires worth bragging about." With a rich history exceeding four decades, the Eagle tires have built a reputation for reliability in performance and racing. The "Fast Is In Us" campaign aims to re-establish Eagle as the brand of choice for knowledgeable drivers who prioritize performance. This initiative signifies a commitment to ongoing innovation, premium products, and fostering brand loyalty.
The campaign transcends traditional perceptions of speed; it encapsulates the passion and enthusiasm of driving enthusiasts—those who appreciate the finer points of automotive design and engineering. J.J. Kraft, Vice President of Global Creative at Goodyear, expressed that the Eagle line is integrated deeply into car culture, making it a representative symbol for those dedicated to high performance. "Fast Is In Us embodies the belief that performance is something you experience, not just something advertised," Kraft explains.
Underpinning this campaign is a legacy built from decades of excellence in motorsport and collaboration with leading automotive manufacturers. Products like the Eagle F1 Asymmetric 6 and Eagle F1 SuperSport showcase the advancements in tire technology that engineers and designers have tirelessly worked on. These innovations ensure drivers experience confidence and control, allowing them to maintain peak performance throughout their journey.
Fast Is In Us is not just about marketing Eagle tires; it’s a comprehensive platform designed to re-invigorate the brand's presence in the performance driving community. This initiative marks a strategic shift for Goodyear, positioning it not merely as a tire manufacturer but as a thought leader in the automotive realm. As the campaign unfolds over the years, it will be activated through multifaceted channels, including premium TV, digital platforms, and cultural events, affirming its commitment to making Eagle synonymous with performance.
At the Kentucky Derby, this campaign launched with a creative twist, as the Goodyear Blimp soared overhead displaying the catchy tagline, "Did someone say horsepower?" This play on words brings together the exhilarating atmosphere of the derby with the performance-driven ethos of the Eagle brand.
As Goodyear moves forward with the Fast Is In Us initiative, it recognizes the importance of connecting with both long-time fans and new audiences interested in automotive performance. Partnering with Publicis P1T Crew and led creatively by BBH USA, this campaign is set to resonate across race tracks and roadways alike. The goal is to elevate the Eagle tires from a one-time choice into a lifestyle philosophy, deeply embedded in the fabric of the performance driving experience.
For anyone passionate about cars and performance, Eagle tires serve as a badge of quality and pride. The Fast Is In Us campaign is not simply a reflection of tires; it symbolizes an enduring commitment to performance innovation that respects the craft behind exceptional driving. With Goodyear leading this charge, the Eagle name is poised to reclaim its rightful place in the annals of automotive history, reminding drivers everywhere why the thrill of performance matters. For more information, visit Goodyear's official website.
Topics Consumer Products & Retail）
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