Truth Initiative Launches EX Program Go: Affordable Tobacco Cessation for Employers

Truth Initiative Introduces EX Program Go



In a significant move towards enhancing workplace wellness, the Truth Initiative has unveiled EX Program Go, a digital tobacco cessation solution tailored specifically for small to mid-sized employers. This program aims to address the urgent need for cost-effective resources to help employees overcome nicotine addiction. As studies indicate that over 49 million adults in the United States are still using tobacco, the launch of EX Program Go comes at a critical time when access to quit resources continues to dwindle due to financial constraints.

EX Program Go is a derivative of the established EX Program developed in collaboration with the renowned Mayo Clinic. The new program provides a scalable, low-cost solution that enables employers to support their employees on the path to quitting tobacco. At a simple annual fee of $6,000, businesses with fewer than 2,500 employees can gain access to a range of features designed to facilitate nicotine cessation.

Features of EX Program Go


The offerings of EX Program Go include:
  • - 15 user licenses to access the EX program.
  • - Promotional material provided in both English and Spanish to increase program visibility.
  • - A digital dashboard that offers real-time metrics on the progress of participants.
  • - Compliance with reasonable alternative standard requirements for tobacco surcharges.

With an easy online purchasing option available via credit card, organizations can onboard the program in under two weeks. This rapid implementation is coupled with dedicated Client Success support to ensure successful launch and ongoing optimization throughout the year.

Dr. Amanda Graham, Chief Health Officer at Truth Initiative, emphasized the strategic advantage of adopting such a program: “EX Program Go is a perfect fit for small to mid-sized employers who recognize tobacco cessation as a critical strategy for reducing healthcare expenses and boosting workplace productivity. Our data indicates that employers can save approximately $1,910 in healthcare costs and productivity losses per participant within their first year.”

Designed for Impact and Effectiveness


The EX Program Go model is constructed upon the proven framework of the larger EX Program, which has already helped large employers and public health organizations achieve remarkable success. An independent evaluation found that companies implementing the EX Program saw a 4.75x return on investment in healthcare savings within the first year.

Commenting on the need for effective, affordable solutions, Gretchen Day, Vice President of Health Innovation Advanced Strategies at Alera Group said, “In today’s competitive marketplace, identifying scalable solutions suitable for small to mid-sized employers is challenging. EX Program Go stands out as an evidence-based program with validated results, making it a financially feasible option for many organizations.”

Availability and Further Information


EX Program Go is now available for purchase, providing employers with a unique opportunity to enhance employee health and well-being while simultaneously benefiting their bottom line. For those interested in exploring this program further, detailed information can be accessed on the EX Program’s official website at theexprogram.com. Additionally, insights on the Truth Initiative and its broader public health goals can be found at truthinitiative.org.

By incorporating programs like EX Program Go, employers can take a proactive step toward addressing tobacco addiction in the workplace, thereby nurturing a healthier, more productive environment for their teams.

Topics Health)

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