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Champagne Philipponnat: A New Chapter in Excellence

After 115 years, Champagne Philipponnat is reinventing its flagship cuvee, the beloved “Royale Réserve,” now known as “Réserve Perpetuelle.” This change signifies not just a new name, but an embodiment of the house’s philosophy of perpetual evolution and continued excellence in winemaking.

Understanding the Meaning of 'Perpetual'

The term "Perpetual" connotes continuity and everlasting qualities. This new name reflects two core ideas integral to the Philipponnat ethos. First, it highlights the innovative technique known as “Perpetual Reserve,” where each year’s wine is blended with wines from previous years to maintain a sense of freshness while enhancing complexity and depth over time.

Second, it aligns with the house’s philosophy of “constant evolution,” encapsulated by their motto: "In perpetual motion, naturally.” This motto encourages a positive embrace of nature's cycles, nurturing an ongoing process of refinement and transformation. The goal is not only to create exquisite champagne but to continuously breathe new life into each bottle.

The Art of Blending

The non-vintage cuvee of Philipponnat, now entitled “Réserve Perpetuelle,” is crafted using a special blending technique. Since 1946, the house has blended each vintage's harvest with previous years' wines, establishing a unique cycle of “perpetual blending.” This artistic amalgamation allows Philipponnat to produce non-vintage champagnes that not only maintain consistency but also possess profound flavors across varying annual conditions.

In the realm of champagne production, blending is an art form requiring meticulous quality controls and an intricate understanding of the characteristics of each vineyard. The new name “Réserve Perpetuelle” signifies the house's commitment to ongoing development within this practice, marrying continuity with an unwavering pursuit of perfection.

Tradition Meets Innovation

Under the leadership of Charles Philipponnat, the maison has embraced various reforms aimed at enhancing quality, including the adoption of organic farming practices, aerial photography for soil monitoring, and tanks designed for separate vinification by plot. Philipponnat stands as a beacon of “tradition that never ceases to evolve.”

“The enemy of ‘better’ is not ‘good,’ but the satisfaction with ‘current good’ hinders the journey towards ‘better.’” - Charles Philipponnat

Product Details

• - Product Name: Réserve Perpetuelle Brut
• - Volume: 750ml
• - Suggested Retail Price: ¥10,500 (excluding tax)

• - Product Name: Réserve Perpetuelle Non-Dosé
• - Volume: 750ml
• - Suggested Retail Price: ¥10,500 (excluding tax)

Release Date: Scheduled for phased introduction starting June 2025.
Availability: This exquisite champagne will be available through hotels, restaurants, airlines, department stores, gourmet food stores, wine shops, and wholesale suppliers, imported by Arcane Ltd.

About Champagne Philipponnat

Since its establishment in 1522 by Avril Le Philippon in the village of Aÿ, Champagne Philipponnat has committed itself to bridging tradition and innovation in Champagne production for over 500 years. The quality associated with this house, even having been served at the table of Louis XIV, is still celebrated worldwide, maintaining its position as a purveyor of the essence of Champagne.

For more information, visit: www.philipponnat.com
Company Details: Arcane Ltd., based in Tokyo, Japan, has been a pioneer in importing high-quality Western culinary ingredients and wines since 1980, offering around 2,000 premium products nationwide.
Website: www.arcane.co.jp
JFLA Holdings, located at: 1-5-6 Nihonbashi Kakigaracho, Chuo-ku, Tokyo, Japan, is engaged in the manufacturing and sales of dairy products, alcoholic beverages, and more.
Website: www.j-fla.com