#Japan #Shibuya #Shibuya Fashion Week #Face Oka #CULTIVATE

Shibuya Fashion Week 2026 Spring - A Cultural Showcase

The Shibuya Fashion Week Executive Committee, led by Kenji Onishi, has officially announced the upcoming Shibuya Fashion Week 2026 Spring, proudly participating in the "TOKYO CREATIVE SALON 2026". This marks the 25th edition since its inception in March 2014, celebrating 13 years of style and creativity in the heart of Shibuya.

A Cultural Hub

Shibuya, a hub of diverse personalities and values, has become the backdrop for this significant fashion event. Due to extensive urban redevelopment, the area has attracted global attention. Creative expressions from all corners continue to thrive here, making it the perfect venue for a fashion event that resonates with culture.

Under the theme of "CULTIVATE", synonymous with growth and development, the upcoming spring event promises a range of engaging content designed to reflect the dynamic spirit of Shibuya.

Special Key Visual by Face Oka

Today, the event unveiled a special key visual created by renowned artist Face Oka. This unique artwork will serve as a centerpiece for Shibuya Fashion Week, presenting limited-time art displays throughout the city, collectively referred to as "THE CITY DRESSING". Collaborations with various brands based on this key visual are also scheduled, ensuring a vibrant aesthetic across the event.

Introducing The Cultivate Market

A first for Shibuya Fashion Week, "THE CULTIVATE MARKET by SFW®" will take place at Shibuya Sakura Stage. This market aims to foster a sense of community by bringing together various vendors, including the Japan's only fashion designer organization, CFD TOKYO, and influencers. The market aims to go beyond mere transactions, facilitating connections and exchanges among participants, making you feel like part of a community as soon as you arrive.

The Shopping Campaign

In the shopping scene, "THE SHOPPING" campaign in collaboration with local commercial facilities will feature roughly 120 popular shops in Shibuya. Participants will enjoy special benefits simply by following the official Instagram account during the event period from March 13 to 22, 2026.

Exhibition Highlights

The event will also spotlight the "THE EXHIBITION", a culmination of works by photographer Yuriko Takagi, reflecting on a 30-year journey capturing daily life through traditional clothing. This exhibition will be held at Bunkamura, the last showcase in its current location before moving to a new facility as part of the upcoming Shibuya Upper West Project.

A Call to Experience Shibuya

Set against a backdrop of monumental urban redevelopment, Shibuya Fashion Week 2026 Spring invites attendees to embrace the joy of fashion and creativity.

A Message from Face Oka

Face Oka mentioned, "Shibuya is a beloved city I've frequented since my youth. I feel truly grateful for this opportunity to contribute to its cultural narrative. I hope to see Shibuya resonate even more with the brand 'SFW®' in the future." Oka’s artistic vision reflects the chaotic innovation of Shibuya, bringing a vibrant, organic approach to his piece.

The artist’s collaboration with brands such as atmos, BEDWIN & THE HEARTBREAKERS, and more will uncover the rich tapestry of fashion that has grown within Shibuya, connecting past influences with future trends.

Ongoing Content and Engaging Experiences

Beyond these highlights, Shibuya will feature various events like the popular "STAMP RALLY" offering exclusive merchandise and "Shibuya Street Live × SFW®", ensuring a vibrant atmosphere throughout the city. Stay tuned for ongoing updates and announcements.

Conclusion

Shibuya Fashion Week continues to nurture Japan's fashion culture and express it to the world. We invite everyone to be a part of this exciting journey, celebrating a unique blend of fashion, art, and community in Shibuya this spring.