American Express Introduces New Rose Gold Option for Business Gold Card
On February 5, 2026, American Express® unveiled a new Rose Gold variation of its popular Business Gold Card, catering to entrepreneurs and small business owners. Users applying for this card can now choose between the traditional gold color and the sleek new rose gold option. Existing members may also switch from their current gold card to the new rose gold for a reissue fee of 5,500 yen (tax included).
The annual fee for the American Express® Business Gold Card, whether in gold or rose gold, remains at 49,500 yen (tax included). Last March, this card was revamped to promote growth among small and medium-sized businesses, providing essential features like efficient overhead management, travel and dining perks, and robust reward programs to assist with daily business operations.
Despite the design update, the core features and benefits remain intact. The rose gold card maintains a stylish metal construction, similar to its predecessor, and brings an element of personalization to business transactions. As Satoshi Kano, Vice President of Commercial Products at American Express Card Division, explains, this new color option allows business owners to express their individuality while still gaining access to the essential rewards and functionalities that support their growth.
American Express is dedicated to fostering the growth of business owners through continued engagement and tailored services. To learn more about the details of the American Express® Business Gold Card and its new rose gold offering, interested individuals can visit the official website at amex.jp/newbizgold2.
Key Features of the New Rose Gold Business Gold Card:
American Express has been operating globally since 1850, starting from New York, and provides enriching experiences to individuals while facilitating business efficiency. Its extensive network of merchants allows cardholders to transact across various sectors, from hotels and restaurants to everyday needs like utilities and supermarkets. The partnership with JCB has further expanded accessibility, enabling more touch payment points across public transportation throughout Japan.
The annual fee for the American Express® Business Gold Card, whether in gold or rose gold, remains at 49,500 yen (tax included). Last March, this card was revamped to promote growth among small and medium-sized businesses, providing essential features like efficient overhead management, travel and dining perks, and robust reward programs to assist with daily business operations.
Despite the design update, the core features and benefits remain intact. The rose gold card maintains a stylish metal construction, similar to its predecessor, and brings an element of personalization to business transactions. As Satoshi Kano, Vice President of Commercial Products at American Express Card Division, explains, this new color option allows business owners to express their individuality while still gaining access to the essential rewards and functionalities that support their growth.
American Express is dedicated to fostering the growth of business owners through continued engagement and tailored services. To learn more about the details of the American Express® Business Gold Card and its new rose gold offering, interested individuals can visit the official website at amex.jp/newbizgold2.
Key Features of the New Rose Gold Business Gold Card:
- - Annual Fee: 49,500 yen (tax included)
- - Efficient Expense Management: Up to 99 additional non-bonus cards can be issued for free, allowing for streamlined expense handling in business operations. Each card can have individualized spending limits based on department or role, thus simplifying expense tracking as business needs evolve. Card statements can be easily accessed online or through the app, aiding in governance and expense management.
- - Travel and Dining Benefits: Card use allows for two free nights at select hotels through the Business Free Stay Gift program, and offers other dining perks such as the Business Dining Collection by Gourmet Coupons, which provides one free meal when booking a table for two or more.
- - Reward Points Program: Cardholders earn bonus points on purchases at participating merchants, with the Membership Rewards Plus program offering enhanced point exchange rates. Earned points can be used for managing expenses efficiently.
- - Access to Unique Experiences: Engage in business seminars and a business matching platform to expand networks and gain valuable business insights.
- - Professional Protection: Comprehensive insurance services for travel and shopping to ensure peace of mind when using the card abroad.
American Express has been operating globally since 1850, starting from New York, and provides enriching experiences to individuals while facilitating business efficiency. Its extensive network of merchants allows cardholders to transact across various sectors, from hotels and restaurants to everyday needs like utilities and supermarkets. The partnership with JCB has further expanded accessibility, enabling more touch payment points across public transportation throughout Japan.
Topics Consumer Products & Retail）
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