#Japan #Tokyo #Housing #IBJ #IBHome

Innovative Home Buying Service by IBJ

The company IBJ, renowned for creating the highest number of successful marriages in Japan, has announced a pioneering residential service called "IBHome" that introduces a guaranteed purchase option for custom-built homes. This initiative, set to launch in August 2026, aims to alleviate concerns regarding future relocations or resale options among newlyweds, thereby enhancing the process of selecting their homes.

Adapting to Changing Realities

In recent times, the Japanese housing sector has been dramatically affected by soaring real estate prices and an increase in dual-income families. Life events such as marriage, relocations, childbirth, or children growing up can pressurize couples when deciding on home purchases. Many are left pondering whether they should buy a house due to fears of needing to move post-purchase. According to IBJ's 2025 report, a significant 81.8% of couples who married through their matchmaking system earned over 10 million yen a year, underscoring the high income bracket of their client base. The demand for assistance in housing post-marriage has surged as they express sentiments like, "I wish to choose a home without compromises, but I lack the time to search" or "Considering future relocations and family dynamics, it’s daunting to commit to purchasing a house."

In response to these evolving needs, IBHome has introduced custom homes with a purchase guarantee, providing peace of mind regarding future potential sales and flexibility tailored to life stage changes.

Three Core Advantages of IBHome

1. Unique Purchase Guarantee

IBHome has integrated an unprecedented purchase guarantee into its custom home service. Constructed homes are not the end; rather, life can shift in various ways—whether through relocations for jobs, childbirth, or cohabitation with parents. In the event of needing to sell, the process begins with a real estate agency aimed at finding appropriate buyers; if none are available, IBJ's group will buy back the property. This guarantee alleviates concerns about future sales, allowing clients to confidently invest in their dream homes.

2. Quality Assurance and Reduced Construction Time

The design and construction of these homes will be managed by Ichiko Home, a partnered construction firm. Employing their own skilled craftsmen who oversee every step from design to building ensures a streamlined process. This model minimizes delays and reduces costs compared to typical housing manufacturers. Savings can then be invested into elevated house features such as comprehensive air conditioning and durable structure materials, ensuring both quality and cost-effectiveness.

3. A Sustainable Housing Ecosystem

With approximately 20,000 couples marrying through IBJ every year, the organization can uniquely connect those wishing to sell their homes with prospective homeowners. This creates a continuous housing cycle, making the purchase guarantee service sustainable.

Service Overview

• - Service Name: IBHome
• - Target Audience: IBJ members who have married
• - Operational Areas: Primarily in Tokyo and the neighboring prefectures of Kanagawa, Saitama, and Chiba, with plans to expand into other regions like Kansai.
• - Standard Features: Comprehensive air conditioning, floor heating in all rooms, spray insulation, Galvalume roofing, and durable foundations.
• - Design and Construction Partner: Ichiko Home

Future Prospects

IBJ is committed to holistic support across a couple's journey, extending from matchmaking to wedding, financial planning, and now home support. The introduction of IBHome is set to enrich the services available in housing. IBJ strives to cater to individual life stages, ensuring couples can transition into their new lives with confidence.

Sustaining Happiness Beyond Marriage

Founded with the goal of creating happiness for those with connections, IBJ continuously supports marriages and now aims to offer services that bolster lives post-marriage. Housing is crucial for couples and families, forming a foundation for their future. With the introduction of the purchase guarantee in custom housing, IBJ hopes to further enhance living options for clients, staying true to a commitment to support their life stages.

Contact Information

For further inquiries, reach us at [email protected]

About IBHome

"IBHome" is a housing service provided by IBJ, offering a wide range of services from property search and financing consultations to custom home design, construction, and post-delivery assistance. Tailored to take into consideration changes in life stages post-marriage, IBHome is dedicated to helping individuals choose the perfect home.

• - Official Site: IBHome

About IBJ Group

IBJ doesn't stop at matchmaking; it enhances support for sustainable solutions in the face of Japan's declining birth rate. By expanding services into comprehensive life design support, IBJ is not just addressing the challenge of marriage; it’s creating a cycle of happiness that lasts a lifetime.

• - Headquarters: 12th & 17th Floors, Shinjuku First West, 1-23-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - CEO: Kenjiro Tsuchiya
• - Established: February 2006 (Founded: 2000)

• - Official Site: IBJ