#Japan #Tokyo #Seven-Eleven #Sushi #Rice Balls

Seven-Eleven Breakfast Initiative

Seven-Eleven Japan, based in Chiyoda, Tokyo, is launching its "Asa Seven" campaign designed to support new beginnings this spring. This initiative kicks off with a special three-day sale from March 5 to March 7, where customers can enjoy discounted rice balls and sushi from 5:00 AM to 11:00 AM. The focus is to help customers gear up for the day ahead with tasty and convenient breakfast options that set a positive tone for the morning.

The Special Rice Ball and Sushi Sale

During the morning hours of this exclusive sale, Seven-Eleven will offer significant discounts on rice balls and sushi priced below 359 yen. Here’s what the sale will look like:

• - Products priced up to 179 yen will be available for 100 yen (tax included).
• - Products priced between 180 and 239 yen will be sold for 150 yen (tax included).
• - Products priced between 240 and 359 yen will be offered at 200 yen (tax included).

This initiative makes it easier for customers to grab breakfast on-the-go while benefiting from these great deals, making it perfect for those busy mornings of commuting or getting ready for school. Please note that this sale runs for three days only, so don’t miss out!

Enhanced Onigiri: Umasasa Aisai

To coincide with the launch of the sale, Seven-Eleven is also proudly introducing revamped offerings known as “Umasasa Aisai Onigiri.” This new rice ball features an ingenious design where toppings are layered both on top and inside, ensuring that every bite bursts with flavor. The new convenient film wrapping makes them easy to transport, allowing you to enjoy them anytime, anywhere.

Two exciting flavors will be included in the launch:
1. Umasasa Aisai Onigiri with Takana and Mentaiko - Priced at 268 yen (tax included), this onigiri is filled with stir-fried Takana, which enhances the rich flavors of seven-day aged mentaiko, delivering a delightful taste experience.
2. Umasasa Aisai Onigiri with Egg Yolk and Meat Soboro - Also priced at 268 yen (tax included), this option combines sweet and savory flavored chicken soboro topped with rich egg yolk sauce, creating a comforting and flavorsome experience.

Both new products will be available starting March 3, ahead of the sale, in all Seven-Eleven locations nationwide, except for Hokkaido.

Supporting Your Morning Routine

As part of the “Asa Seven” initiative, Seven-Eleven aims to instill positive living habits by encouraging healthy morning routines. This is particularly relevant during spring, a time when many start fresh chapters in their lives—such as new jobs or school—therefore, providing an energizing breakfast can significantly impact their day.

The strategy behind “Asa Seven” is straightforward; it’s about creating a habitual morning experience where delicious food triggers readiness and positivity for the day ahead. By revamping standard breakfast offerings like rice balls and sandwiches, Seven-Eleven hopes to aid customers in making the most out of their mornings.

Don’t forget this exciting promotional period from March 5 until 7. Take advantage of the discounts and tasty options available, and potentially make the “Umasasa Aisai Onigiri” a staple in your new morning routine. Seven-Eleven is committed to delivering joy and energy to customers, helping them kickstart their day with a smile!

For more details on the initiatives, visit: Asa Seven Event and Rice Ball & Sushi Sale.

Prices and availability may vary by location and are subject to change. The above descriptions reflect the current offerings as of now; for the latest information, please check the official Seven-Eleven website.