#China #Beijing #Sailun Group #WBCSD #EcoPoint

Sailun Group's Impact on the Tire Industry

The 2026 annual meeting of the World Business Council for Sustainable Development (WBCSD) became a platform for Sailun Group, a prominent Chinese tire manufacturer, to demonstrate its commitment to sustainability and innovation. As the first tire industry representative from China to join the WBCSD, Sailun's participation marks a significant step toward aligning the tire manufacturing sector with global sustainability goals.

During the meeting, Sailun Group showcased their advancements in digital intelligent manufacturing and green technology innovations. The company is notably recognized for its proprietary EcoPoint³ tires, which utilize continuous liquid phase mixing technology. This groundbreaking technology not only enhances energy efficiency but also improves wear resistance and braking performance. For an industry often criticized for compromising on performance and sustainability, Sailun's innovations tackle age-old challenges that have long plagued tire manufacturers.

Sailun has successfully established a comprehensive industrial chain that encompasses everything from raw rubber sourcing to intelligent equipment manufacturing, tire production, global sales, and even waste rubber recycling. This extensive approach enables Sailun to maintain a diverse product portfolio, which includes passenger car tires, truck tires, and off-road tires.

The introduction of Sailun's smart production system also marks a significant technological advancement. By implementing order-driven automatic scheduling and automated logistics, the company has optimized its production processes. Further, the integration of 5G technology facilitates real-time dispatching of equipment, streamlining operations while reducing carbon footprints.

Industry experts have noted that Sailun Group is not just about producing tires; it is reshaping the global tire market landscape through its commitment to green material innovations, digital manufacturing enhancements, and circular economy initiatives. The company's efforts are gaining recognition, and it is seen as a leader in driving the change towards greener practices in tire manufacturing.

With a robust global presence, Sailun operates four research and development centers along with nine production bases, and it is currently in the process of constructing three additional plants. Its products have penetrated over 180 countries and regions worldwide, reflecting its expansive reach and influence in the market. In fiscal year 2025, Sailun reported an impressive operating revenue of 36.792 billion yuan, which marks a significant year-on-year growth of 15.69 percent.

The strides made by Sailun Group are not merely beneficial for the company; they herald a new era in the tire manufacturing industry, where sustainability and performance can coexist. As the world moves towards a greener future, the innovations presented by Sailun at the WBCSD provide a compelling glimpse into what is possible when industry leaders prioritize environmental responsibility alongside commercial success.

As the tire industry continues to evolve, Sailun Group's leadership may well serve as a benchmark for others to follow, potentially paving the way for a more sustainable and innovative future in automotive and transportation industries. Through its pioneering efforts, Sailun is proving that the tire business can indeed be a frontrunner in the global shift toward sustainability.