Pasqua Wines Celebrates Valpolicella at Winter House for Milano Cortina 2026
Pasqua Wines Showcases Valpolicella at Winter House
Pasqua Wines, a renowned ambassador of Valpolicella wines, is set to make a splash at the Winter House, which serves as a hub for Team USA athletes and media during the Milano Cortina 2026 Winter Games. This historic partnership aims to immerse American audiences in the flavors of Italy through carefully selected wines.
From February 6 to February 22, 2026, the Aethos Hotel in Milan will open its doors to a unique experience where Pasqua Wines will be prominently featured. As part of this initiative, the winery will present two of its signature labels: Passionesentimento Bianco Veneto IGT 2024 and Passionesentimento Rosso Veneto IGT 2023. These selections pay homage to both the rich heritage of Verona and the beloved Valpolicella region.
Riccardo Pasqua, the CEO, expressed the honor of being selected for this initiative, emphasizing that it's more than just showcasing wine; it represents creativity and a connection with a new generation of wine enthusiasts. He remarked that the United States remains a key market for Pasqua Wines, and this collaboration amplifies their reach to American audiences on a prestigious global stage.
The event will kick off with a ribbon-cutting ceremony on February 6, followed by a media-exclusive tasting event curated by Filippo Bartolotta, a prominent wine educator. Bartolotta will lead an engaging tasting session alongside Brian Boitano, a celebrated U.S. Olympic figure skater, creating an immersive experience that blends Italian wine culture with the world of sports. This initiative underscores the winery’s goal to act as a bridge between diverse aspects of life, including hospitality, culture, and athletics.
As the Pasqua Vigneti e Cantine family marks its centennial, the winery stands as a symbol of Italian winemaking excellence, combining tradition with innovation. Founded in 1925, this Veronese winery is helmed by President Umberto Pasqua along with his sons Riccardo, Alessandro, and Andrea, who collectively embody the third generation of leadership. Their vision is to carry forward the rich legacy while adapting to modern trends and preferences.
In its centennial year, Pasqua is gaining international recognition not just for its own wines but also as the global distributor for the House of Smith portfolio, which includes brands like K Vintners and Sex. In a fantastic synergy, the winery has also invested in a project led by actress Carole Bouquet in Pantelleria, showcasing their commitment to blending winemaking with cultural preservation.
With initiatives like its collaboration at Winter House, Pasqua Wines continues to redefine its place in the world of luxury wines by embracing the unconventional and engaging with global audiences. This approach not only highlights their exquisite wines but also celebrates the shared values of creativity, culture, and community.
In conclusion, Pasqua Wines’ participation in the Milano Cortina 2026 Winter Games embodies a transformative experience for wine enthusiasts and athletes alike, affirming their rich heritage while looking forward to a vibrant future in the wine industry. This collaboration between sports and wine is where cultural heritage meets modern innovation, and it promises to deliver a memorable encounter for all.