Luv's Brownies Marks 30th Anniversary While Embracing New Milestones as NFL Supplier
Luv's Brownies, the beloved bakery renowned for its unique heart-shaped brownies, is proudly marking its 30th anniversary this year. Founded in 1996 in the Bay Area, this iconic establishment has made significant strides, not only achieving the impressive milestone of three decades in business but also earning distinction as an approved supplier for NFL Super Bowl LX. This recognition allows Luv's Brownies to compete for contracts related to this globally celebrated event, underscoring its prominent status in the community.
In addition to these accolades, Luv's Brownies has recently broadened its geographic reach, expanding operations into Alameda County with a popular food truck that showcases the brand’s delicious offerings. This food truck has quickly become a beloved fixture at local events, collaborating with the Fremont Chamber of Commerce and making appearances at celebrated community gatherings. Napoleon Batalao, Digital Communications Director for the Fremont Chamber, notes the positive impact the food truck has had, creating meaningful connections between local vendors and the community.
To continue its legacy of giving back, Luv's Brownies is also launching the fifth annual Grit Scholarship. Applications are now open for students who have demonstrated resilience and perseverance in overcoming adversity. The scholarship aims to support those pursuing higher education or vocational training, with up to three scholarships available worth $500 each. Applicants are required to submit a personal essay detailing their 'grit story,' as well as letters of recommendation and proof of community service. This initiative reflects the company's commitment to fostering resilience and empowering the next generation of leaders.
Anticipation is building for the upcoming Big Game celebration in San Jose, where Luv's Brownies will play an integral role. The two-day concert and block party leading into Super Bowl Sunday promises exciting performances from renowned artists. Luv's Brownies will be on-site with its food truck, serving delicious treats to fans celebrating the momentous occasion.
Andrea Lacy, the founder and CEO of Luv's Brownies, expressed her excitement at celebrating these milestones in her company’s journey. "This journey reflects perseverance, creativity, and the power of community. From launching a bold idea to being part of Super Bowl week in our hometown, this moment is about never giving up," she stated. Her personal story of working multiple jobs while attending San Jose State University resonates with the values embedded in the Grit Scholarship, showcasing the power of determination.
Founded out of a moment of creative inspiration, Luv’s Brownies gained fame after a recipe error led to the creation of its famous heart-shaped brownies. Today, Luv's Brownies not only offers these signature treats but also operates a Cuban café and continues to delight customers with a blend of traditional and innovative desserts. Over the years, the brand has been spotlighted in numerous media outlets including Good Morning America and Rachael Ray Magazine, establishing its reputation as a leading dessert purveyor in the Bay Area.
As Luv's Brownies heads into its next chapter, it remains committed to its core values of community engagement, culinary creativity, and educational support, promising even more exciting developments in the years to come.